2023-12-15 10:46:27
The premium cluster of the Stellantis automobile group, currently made up of DS Automobiles and Alfa Romeo, consolidates its position in the ‘top 10’ of the Spanish premium market until November, with 156,000 registrations, which means a growth of 22.1% compared to the same period 2022, and a market share of 18%, as explained by its general director, Borja Sekulitsin a meeting with the press.
Specifically, DS occupies eighth position in the ranking, with 3,643 units sold until November, which is why it is expected to exceed 4,000 units at the end of the year, while Alfa Romeo closes the list in tenth position, with 2,711 units registered so far. so far this year, so 2023 should end with more than 3,000 registered units. Between the two brands they hold 4.3% of the premium market.
Regarding the premium electrified market, dominated by Tesla, DS is in seventh position, with 1,439 units until November, while Alfa Romeo has sold 319 units and occupies eleventh position. In the plug-in hybrid C SUV segment, the DS 7 is the fourth best-seller, with 923 units, while the Alfa Romeo Tonale, the firm’s only electrified one, is the sixth best-seller, with 319 units.
Thus, Alfa Romeo will launch its first 100% electric vehicle (BEV) on the market next year and it will be called Milano. It will be officially presented in April 2024 and will begin selling next September. It will also be marketed with a non-plug-in hybrid engine in some markets, such as Spain. This is the first step towards the complete electrification of the range starting in 2027. Regarding the dealer network, the Italian firm has 45 points in Spain, while they hope to reach 50 dealers in 2024.
For its part, DS will have a new model in its range at the end of next year. It will be an electric vehicle with more than 700 kilometers of autonomy. In the current family it has an electrified option in DS3 and DS4, three plug-in hybrid versions in the DS 7 and only PHEV proposals in the DS9. In addition, they have announced a new collection for the first quarter of next year, with ‘mild hybrid’ (MHEV) and BEV engines for the DS4. DS has 35 dealerships in Spain, while it hopes to add four new openings next year.
Lancia returns in 2024
The Italian luxury brand Lancia will return to the Spanish market next year with the launch of the 100% electric Ypsilon between September and October 2024, which will be manufactured at the company’s plant in Figueruelas (Zaragoza). In mid-2023, the prototype of this model, the Lancia Pu+Ra HPE, was presented in Madrid.
In fact, the brand has already closed its commercial network for next year with eight stores to begin activity in the second part of the year.
In addition, in 2025 the Lancia Ypsilon HF will arrive, in 2026 the Gamma (BEV) and in 2028 the Delta, also BEV. The company has highlighted that Lancia will be the Stellantis brand with the highest percentage of recycled materials.
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