A sponsored post costs between 500 and 2,500 euros gross. A sum that can reach up to 20,000 euros when it comes to video content or a campaign of several publications. Urupong/Adobe Stock
INVESTIGATION – The network of professionals becomes a platform of influence. A boon for content creators who value their businesses while being paid through partnerships.
“How to make a successful presentation in an interview?”, “What are the techniques to stand out?” “Why delete his cover letter?” In a few lines, Tonton Karim, LinkedIn influencer, provides free advice to his 55,000 subscribers to lead their careers. Upside-down cap and colorful sweatshirt, Karim Hechmi started creating content on LinkedIn five years ago. “Posting tips on the network allows me to help people I would never have met otherwise”enthuses the managing director of FindYourWay, an HR consulting agency.
Since confinement, workinfluencers, content creators who address professionals, are more and more numerous on LinkedIn. The company lists more than 13 million. Far from TikTok dances and make-up tutorials, these influencers have chosen to give career advice, share news from their sector or professional positions…
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