What were the surfers’ answers? There are those who chose Gilda Golda, the well-known and beloved brand whose branches are spread all over the country, and which is characterized by unusual flavors such as salted pretzel ice cream. Other surfers mentioned legendary ice cream parlors such as the beloved “Montana Ice Cream” which closed its doors in the city decades ago, and some chose the Affogato Ice Cream Parlor, which is relatively new in Beer Sheva, and is located on Big Avenue.
They are all delicious and loved, but there is one that beat them all without any effort, and won the majority of surfers’ votes. The big winner of Beer Sheva according to the poll of “Mainet Beer Sheva and the Negev” is: Beer Sheva ice cream.
“Be’er Sheva ice cream without competitors”, “the old and tasty one”, “What’s the question anyway? Only Beer Sheva ice cream”, these were just some of the reactions of the surfers, who remained loyal to the old Beer Sheva brand.
Gelida Beer Sheva was established in 1950, that is, 72 years ago, by Julia Rotenberg, born in Poland, the main store is located on Hadassah Street, the corner of Halutz in the Old City. Today Yulia’s grandson, Oded Bar, is the CEO and owner of the chain.
Beer Sheva Ice Cream today has branches all over the country, and in Israel it is already known as a quality ice cream, but it seems that it has no competitors in the Negev capital. Despite the entry of the big chains, the well-known audience remains loyal to its ice cream.
And how did Oded Bar, the CEO and owner, react to the choice of the residents of Beer Sheva? He really wasn’t surprised.
“Beer Sheva ice cream is the oldest ice cream in Israel,” he says and adds: “For 72 years we have been making fresh ice cream from only natural and fine ingredients at the branch in the Old City for 72 years. Our ice cream does not contain industrial substances, food colorings, stabilizers or emulsifiers. It Less sweet and healthier. Our customers know that even their favorite flavor won’t be exactly the same as the last time they licked it. This is part of the magic of artisanal ice cream, one that is made by the hand of an artisan.”
Another uniqueness of the Beer Sheva ice cream parlor, according to Bar, is the family spirit it symbolizes. “Besides dozens of employees, you can always find the rest of the family, Julia’s great-grandchildren, whether in production, management or sales. Alongside the local customers, you will always find families, groups of travelers who come to evoke nostalgia or see the wonder of an ice cream parlor that has been operating for 72 years and presents daily About 60 ice cream flavors, from the most nostalgic ones such as mocha and banana to the more familiar flavors today such as pretzels, raffalo, mascarpone and amaranth and right now the beginning of our crunch series is presented – pistachio crunch and banana crunch.”