Yesterday I took to Bluesky to voice my opinion about Jim Ratcliffe. Although I stand absolutely by my verdict, I nonetheless question the worth of posting my anger. Lately, I have tried to avoid such outbursts, as they are normally profoundly unproductive. So, I’m irritated with myself for falling once again into the trap of online fury.
But since the subject matter was Ratcliffe and Ineos, I was reminded of a blog I wrote a few years ago after I posted an opinion on Twitter about the latest feature of the Ineos Grenadier. This is the story of what happened then, and what it taught me about online “debate”. Enjoy….
Online arguments, it turns out, can unravel surprisingly quickly. A seemingly small disagreement over a car feature led to a surprisingly intense exchange, and a stark reminder of how easily online discussions devolve.
The “Toot” Button and the Spiral
It’s a cautionary tale about the pitfalls of online debate, and why sometimes, it’s best to resist the urge to engage.
- The author initially regretted voicing an opinion on Bluesky about Jim Ratcliffe.
- The debate stemmed from a comment about the “Toot” button on the Ineos Grenadier.
- The experience highlighted how quickly online discussions can become unproductive and hostile.
- The author reflected on a similar experience from a few years prior, sparked by a Twitter post.
The story began with a post on Bluesky regarding Jim Ratcliffe, which, while the author stands by, prompted a self-critical reflection on the value of online venting. Lately, the author has been trying to avoid such outbursts, recognizing their often unproductive nature. However, the topic of Ratcliffe and Ineos triggered a memory.
It reminded the author of a previous incident, a few years earlier, after posting a comment on Twitter about a feature of the Ineos Grenadier. This is the story of what unfolded, and the lessons learned about the nature of online “debate.”
To be frank, the author doesn’t particularly like cars. Not owning one, and using them only when necessary, is a source of regret. This predisposition naturally leads to a critical view of large, heavy vehicles like the Grenadier. It’s a form of prejudice, the author admits.
The initial post, a comment about the “Toot” button on the Grenadier, sparked a lengthy series of replies. Many took issue with the author’s conclusions, arguing the button was designed with cyclist safety in mind. Sir Jim Ratcliffe, the owner of Ineos, is himself a cyclist and owner of a bike racing team. The sound emitted by the “Toot” function is less urgent than a regular horn. Throughout Europe, drivers often use a polite “toot” to alert cyclists of their presence, similar to how cyclists might alert pedestrians. While the author’s experience is primarily in France, and they haven’t observed this frequently, they are open to the possibility.
The author considered the points raised, acknowledging some merit. Their cycling is frequent, urban, and utilitarian. They rarely wear lycra and don’t ride for leisure. This shapes their perspective, rooted in the UK experience where a horn often signals a demand to move over. The author views the button as an invitation to sound the horn when approaching a cyclist, something they’ve never felt the need to do themselves.
However, the discussion quickly devolved. Scrolling through the replies, the author observed users engaging in one-on-one arguments, resembling a pub brawl. The level of vitriol was staggering, and the author felt a sense of guilt for initiating the conflict.


