In any case, envied by those who would like to be, today’s celebrities, the ‘influencers’, can be well known through social networks not for their excellence, generally, but for well-orchestrated digital marketing campaigns that lead them to have millions of followers and that bring them succulent benefits. The real famous, recognized and admired for their talent, have little to do with this famoseo demanded by a society that requires this type of product to satisfy their consumer needs. It could be said that they are minor celebrities whose merit is that of having known how to attract followers and that measure their level of recognition by ‘followers’ that allow them to clean up their current accounts. Perhaps this is the real reason that drives them to enter this frivolous dynamic. They are occasional celebrities, celebrities who do not stand the test of time and who will not go down in history, because for that they would have to be truly famous, known and admired for their excellence. And I don’t say it, the Royal Spanish Academy of Language says it, which is very much theirs.
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