Twitter has modified the colors of verified account badges, with the implementation of yellow or gold for companies and blue for profiles with notoriety or are subscribers.
The company led by Elon Musk has implemented these changes in the check following the relaunch of the Twitter Blue subscription service this Monday. In this sense, the accounts that pay the subscription will also be able to obtain the verification with the blue badge.
But from this Tuesday you can also see yellow or gold badges, without the account user having to take any action. This is a verification for accounts that are official companies on Twitter. That is, the media and companies, although it is also present in some government profiles.
This badge is colored other than blue to differentiate these profiles and their publications from the rest of verified users, to try to avoid confusion. Likewise, the yellow verification would correspond to the ‘Official’ label in gray that could be seen in the profiles of these accounts.
For its part, the blue badge can be used for different identifications. Specifically, there three reasons why a user can have a blue badge: the notoriety of the account, the subscription to Twitter Blue yes I already had the verification.
The blue symbol is the same for all three cases, however, Twitter offers an explanation of eachdepending on the profile, by clicking directly on this badge that appears next to the account name.
Accounts verified by notoriety are accounts that the platform considers relevant in the government, news, entertainment and other categories or social spheres. Therefore, the profiles with this verification have been confirmed with the new criteria of the company.
However, in blue badge accounts that maintain it for antiquitythat is, Twitter explains that “it may or may not be relevant.” In other words, it keeps the blue icon because it already had it before the new verification criteria came into force and it was incorporated into Twitter Blue.
Therefore, these accounts are pending verification of the identity as well as the notoriety that the profile supposedly had, according to current criteria. It’s about a temporary check statussince Twitter will review these verifications and decide whether to grant a new verification or remove this recognition.
Finally, the accounts that are subscribed to Twitter Blue also have this blue badge, following the already announced plan of the subscription model. paying users eight dollars a month in the web version and eleven dollars on iOS devices they will be able to have this badge.
However, there are also certain criteria to meet among Twitter Blue users to obtain the distinction. It will only provide this blue badge to accounts that present a full profilethat is, with a public name and photograph.
Another of Twitter’s requirements for a profile to carry the blue mark is that it register activity in recent days when carrying out this verification process and determining if it meets the other conditions, such as that the account has more of 90 days old or that includes a contact telephone number associated with the profile.
At the moment, this modality, which includes the popular blue badge of the social network, is only available on United States, Canada, Australia and New ZealandAlthough the company plans to expand Twitter Blue to more countries soon.
And the ‘official’ tag?
Musk himself advanced a couple of weeks ago the new color system for verified accounts, which also included a gray badge for government profiles, which has not yet been implemented.
Along with these insignia there was going to be a label, located under the name, gray and round, which said “official“, which was already introduced several weeks ago. With the implementation of the golden badges this label it has disappeared of the profiles.