iDNES.cz a reklama
If you use consent to advertising rather of payment (i.e. consent to the use of cookies and other network identifiers for the purposes of targeted advertising), they will be displayed on our websites iDNES.cz, Lidovky.cz, Expres.cz and Antiyoutuber.cz2 both targeted and untargeted ads. Advertising targeting takes place on the basis of profiling your habits and interests from data obtained about your actions on the Internet so that you are shown advertisements that will interest you. This targeting will be carried out by both MAFRA, as and advertising partners (of which there are a total of 84), whose list and other information can be found here.
You can withdraw your consent to ad targeting at any time, but if you do, you will be prompted to switch to iDNES Premium without ads. You can change or revoke your consent for purposes other than targeting ads (e.g. displaying content based on your interests, etc.) in the Detailed Settings section without having to switch to iDNES Premium without ads. Consent is granted for a period of 1 year (however, it is limited by the duration of the cookie in which the consent information will be stored).
We process some data (but not for advertising targeting) on the basis of the so-called legitimate interest. You can object to processing based on legitimate interest and make other privacy settings in the Detailed settings section. The settings you make here will be used for the websites: iDNES.cz,Lidovky.cz,Expres.cz and Antiyoutuber.cz.
We and our partners process data in the following way: Storage and/or access to information on the device, Use of limited data to select advertisementsUsing profiles to select personalized content, Creating profiles for personalized content, Measuring ad performanceUnderstanding the audience through statistics or combining data from different sources, Using profiles to select personalized advertisingDevelopment and betterment of services, Creating profiles for personalized advertisingContent performance measurement, Technical site operation.
If you choose iDNES.cz without payment and give us your consent to targeted advertising, consent will always be granted for the purposes listed in bold above.
Registered users and iDNES Premium users can temporarily use our site in the original way.
The system is currently running in trial mode only for some users. For registered users, the new conditions apply from 20 September 2024.
You can find more information about the use of cookies here.
Here you will find the terms and conditions of the iDNES Premium service without advertisements and the terms and conditions for the use of websites with consent to targeted advertising,which will govern the relevant relationship.
- 1 Except for a few special advertising formats, where it is difficult to remove these formats from the content, such as the so-called commercial messages or self-promo of our company and its subsidiaries. Details can be found in our terms and conditions.
- 2 You can choose settings separately for other websites of our company.However,if you grant consent to targeted advertising on them,we will assume that you have also granted it for the sites iDNES.cz, Lidovky.cz, Expres.cz and Antiyoutuber.cz
What are the key benefits of targeted advertising for consumers and advertisers?
Interview between Time.News Editor and Advertising Expert
Editor: Good morning, and welcome to Time.News.Today, we have a special guest, Dr. Eva Novák, an advertising expert with extensive experience in digital marketing strategies. Dr. novák, thank you for joining us today!
Dr. Novák: Good morning! Thank you for having me. I’m excited to discuss this crucial aspect of digital advertising.
Editor: Let’s dive right in. I recently read about how websites like iDNES.cz utilize cookies and network identifiers for targeted advertising. Can you explain what this means for consumers and advertisers alike?
Dr. Novák: Absolutely. When users consent to the use of cookies, they allow websites to track their online behavior. This data is then used to create detailed profiles based on their habits and interests.For advertisers, this means they can deliver tailored ads that are more likely to resonate with users, potentially increasing engagement rates. For consumers, the experience can be more relevant, but it also raises privacy concerns.
Editor: Interesting! So, on platforms like iDNES.cz, how does the consent process work for users?
Dr. Novák: Users typically encounter a cookie consent banner when they visit the site for the first time. They can either accept all cookies or manage their preferences, which often includes opting out of targeted advertising. This opt-in model serves to inform users and allows them to take control of their data.
Editor: There’s always a balance between personalization and privacy in advertising. Do you think consumers are becoming more aware of this?
Dr. Novák: Definitely. With recent legislative developments, such as GDPR in Europe, consumers are increasingly educated about their privacy rights. Many are now more cautious regarding the data they share. This has led to a demand for clarity in data collection practices, prompting companies to rethink their strategies.
Editor: That’s a critical point. In your view, how can advertisers ensure ethical practices in targeted advertising while still achieving effective results?
Dr. Novák: Advertisers can adopt a clear approach by clearly communicating how data will be used and providing users with easy means to change their consent preferences.Additionally, leveraging data responsibly by focusing on first-party data – essentially data collected directly from users rather than third parties – can foster trust while ensuring effective targeting.
Editor: it sounds like trust is vital in today’s advertising landscape.For sites like iDNES.cz, what are the potential future challenges they may face in the realm of targeted advertising?
Dr. Novák: One significant challenge is navigating the evolving regulations surrounding digital advertising and data privacy. As laws become stricter globally, platforms will need to adapt their practices swiftly.Furthermore, with shifts in consumer expectations regarding privacy and personalization, there might be a need to innovate continually to meet thes demands without compromising ethical standards.
Editor: That’s fascinating! What advice would you give to both consumers and advertisers in this ever-changing environment?
Dr. Novák: For consumers, I would say stay informed about your rights and take advantage of options to manage your data. For advertisers, investing time in understanding your audience while respecting their privacy will be key. Building a relationship based on trust can yield long-term benefits for both parties.
editor: Thank you,Dr. Novák, for sharing your insights with us today. This conversation certainly illuminated the complexities of targeted advertising!
Dr. novák: Thank you for having me! It’s always a pleasure to discuss these critically important topics.
