2023-12-07 22:20:28
Is Timberland actually Ukrainian?
Oh well. First you have to go back: it all started with the dream of the shoemaker Nathan Swartz. Born in Odessa in 1902, he was the fourth generation of shoemakers in his family to emigrate to the United States before World War II. There Swartz started repairing shoes in a small business. In 1952 he bought shares in a not very large shoe company from Boston, which later became the world-famous Timberland brand. A few years later, Swartz owned the entire company. In 1965, the shoemaker and businessman had the idea of making waterproof shoes that were suitable for difficult weather conditions. It took eight years from the idea to the premiere – and Swartz was already retired.
Why was that so revolutionary?
Swartz’s son Sidney first presented the model in 1973 called: 10061, Premium 6 – the now famous yellow shoe. What’s special: The sole was sewn to the leather and not welded. It was originally intended as a boot for farmers and forest workers. Making a full leather boot that was waterproof was considered ridiculous at the time. But as soon as it was spotted on the feet of major hip-hoppers in the ’90s, the durability and style made the Yellow Boot an icon. In Europe it became a symbol of “Made in USA”, in Asia it was adopted as a statement of individuality. Everyone wore the boots, from boat builders to students.
But do you particularly like hip-hoppers?
Hip-hop brought Timberland huge popularity and helped the trend hit the mainstream. The boots were called Timbs. The members of the Wu-Tang Clan group in particular wore them. The Notorious BIG even mentioned her in one of his songs. Initially, the company feared that the brand would only be associated with the rapper milieu. But on the contrary: sales increased.
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True classics never go out of style, right?
True. From rainy construction sites to jam sessions in the studio – the Timbs are highly recognizable. Although new versions of this style have been created over the years, such as the eight-inch design, few details about the original Yellow Boot have changed. Hexagonal brass eyelets, Taslan laces: the tenacious attention to detail is just one reason why it continues to be so popular. And the characteristic yellow nubuck leather is the symbol of the durability of the design.
#hiphop #fans #love #shoe