2024-01-28 08:13:57
On June 18, in partnership with the Monegasque influencer GMK, also a businessman and car collector, Celio organized the “Fathers’ Fund” competition to give his Instagram fans an Audi RS6 to win. Just three days after the launch of this operation, the brand gained 800,000 subscribers, 1.5 million “likes” and 2.6 million comments. A well-oiled communication mechanism, which, in addition to advertising campaigns or event operations, helps boost store traffic and sales.
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“These marketing levers of traditional commerce are helping Celio get back on track,” explains Maud Herbert, professor of marketing and consumer culture at the University of Lille and co-founder of Tex&Care, chair of circular fashion. But on the principle of a model at the end of the day: always buy more. » And who led La Halle, Naf Naf or Kookaï to dead ends. “Uncertainties about the future of this brand remain,” adds Frank Rosenthal, trade and distribution marketing expert. The men’s ready-to-wear brand has been saying for two years that it wants to return to the fateful milestone of 500 million euros in turnover and promises to achieve this in 2024.
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