Ski-Superstar Lara Gut-Behrami. © AFP / MARCO BERTORELLO
The new World Cup season is just around the corner. The ski winter starts on Saturday with the women’s giant slalom in Sölden. Many eyes will be on Lara Gut-Behrami, who, however, has undergone a major change.
25 October 2024
From: det
When Lara Gut-Behrami steps out of the giant slalom starting house on Saturday and begins her mission to defend her overall World Cup title, one thing in particular will catch the eye of ski fans. The 33-year-old will then ride with a black helmet. Shortly before the start of the season it became official that the collaboration with their main sponsor for a long time was coming to an end. Gut-Behrami hasn’t found another person yet.
For 12 years, the Swiss star skier’s helmet had the Ragusa logo, a well-known Swiss chocolate produced by the manufacturer Camille Bloch. Now they have parted ways. “We want to continue with Lara Gut-Behrami. “Unfortunately, we didn’t find each other in the discussion,” says Jessica Herschkowitz, the company’s head of communications. Blick mentioned.
Lara Gut-Behrami, the overall winner of the World Cup, is currently driving without a main sponsor. © APA / EXPA / JOHANN GRODER
You’d think the sponsors would really be fighting for the overall World Cup winner’s helmet. But the reality is that many companies don’t want or can’t afford such a luxury. loud Blick-Information Gut-Behrami recently received an amount in the mid-six figure range from her main sponsor every year. A proud interest.
Does she even need a main sponsor?
It remains to be seen whether a new company can be found in the coming weeks. Swiss skiing legend Bernhard Russi (75) said recently look, that Gut-Behrami at home might not mean just about her career if she drives without a main sponsor. “I don’t think economics is as important to Lara today as it was when she had to support the whole family,” he said.