The restaurant Diacá won the BID Frank Memelsdorff Design Culture Award 2024highlighting its ability to transform the restaurant into a community space, where Guatemalans connect with their roots and with the farmers and artisans who make each dish possible. What pride!
This award joins the other recognitions he has obtained Deborah Fadul and its restaurant, whose name was born from the Guatemalan colloquial expression that means “from here.”
Diacá won the BID Frank Memelsdorff Design Culture Award 2024
He Guatemalan restaurant Diacádirected by the renowned chef Débora Fadulhas been awarded the prestigious IDB Design Culture Award Frank Memelsdorff 2024awarded by the Madrid Design Foundation. This award is part of the Ibero-American Design Biennial – BID―an event that celebrates the best of contemporary design from Latin America. The 2024 edition, which runs from October 8, 2024 to January 6, 2025, highlights talent from across the region and provides a platform for innovative designers to present their work to the world.
The IDB “Frank Memelsdorff” Design Culture Award recognizes those companies and organizations that have managed to integrate design into all aspects of their corporate culture, elevating not only their visual identity, but also their social and economic impact. Diacá stood out in the Industrial and Product Design categoryuniting creativity and tradition. In the same category, D. Toolbox from Spain stood out for its focus on Integral/transversal Design, and Sesc Pompeia from Brazil received a special mention.
Diacá and Exploratory Root Cuisine
Diacá is not just a restaurant, but a cultural proposal focused on the philosophy of Explorative Root Cuisine. Under this concept, Diacá dishes explore nostalgia, memories and ties with Guatemalan and Latin American culture, using exclusively products that grow and are cultivated in Guatemala. This approach highlights the country’s agricultural wealth and pays tribute to the ancestral and contemporary traditions that have shaped its cuisine.
Chef Débora Fadul has taken this concept beyond food, creating a space where every detail—from the ingredients to the dishes and furniture—connects diners with the artisans, team, and farmers involved in its creation or production.
The recognition granted to Diacá at the BID highlights how the restaurant has integrated design into its essence, not only in terms of aesthetics, but also as a tool to tell stories and connect people with nature and Guatemalan culture. This fusion between gastronomy and design is what has earned it this important award.
The IDB: a platform of international recognition
The Ibero-American Design Biennial is held every two years at the Matadero Madrid Design Center, being a meeting and celebration space for Ibero-American design. Herein ninth editionunder the motto «Expanded design»15 awards and 32 mentions were awarded to projects from 13 Latin American countries, recognizing the excellence of the projects developed in the last two years, highlighting their transformative capacity and their impact in multiple areas.
In addition to the awards, the BID offers a dynamic program of activities, which includes exhibitions, conferences, workshops and guided tours that seek to bring the public closer to the “discipline of design and its environment”, and be a space for reflection and connection between professionals. from industry and academia.
Did you know that the famous reality show Shark Tank coming to Guatemala? It will be the first country in Central America with its own version and it will definitely be the ideal opportunity for entrepreneurs to present their ideas to potential investors. Find out how to apply and all the related news in the Shark Tank special that we have prepared for you.
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