iDNES.cz a reklama
If you use consent to advertising instead of payment (i.e. consent to the use of cookies and other network identifiers for the purposes of targeted advertising), they will be displayed on our websites iDNES.cz, Lidovky.cz, Expres.cz and Antiyoutuber.cz2 both targeted and untargeted ads. Advertising targeting takes place on the basis of profiling your habits and interests from data obtained about your actions on the Internet so that you are shown advertisements that will interest you. This targeting will be carried out by both MAFRA, as and advertising partners (of which there are a total of 84), whose list and other information can be found here.
You can withdraw your consent to ad targeting at any time, but if you do, you will be prompted to switch to iDNES Premium without ads. You can change or revoke your consent for purposes other than targeting ads (e.g. displaying content based on your interests, etc.) in the Detailed Settings section without having to switch to iDNES Premium without ads. Consent is granted for a period of 1 year (however, it is limited by the duration of the cookie in which the consent information will be stored).
We process some data (but not for advertising targeting) on the basis of the so-called legitimate interest. You can object to processing based on legitimate interest and make other privacy settings in the Detailed settings section. The settings you make here will be used for the websites: iDNES.cz, Lidovky.cz, Expres.cz and Antiyoutuber.cz.
We and our partners process data in the following way: Storage and/or access to information on the device, Use of limited data to select advertisementsUsing profiles to select personalized content, Creating profiles for personalized content, Measuring ad performanceUnderstanding the audience through statistics or combining data from different sources, Using profiles to select personalized advertisingDevelopment and improvement of services, Creating profiles for personalized advertisingContent performance measurement, Technical site operation.
If you choose iDNES.cz without payment and give us your consent to targeted advertising, consent will always be granted for the purposes listed in bold above.
Registered users and iDNES Premium users can temporarily use our site in the original way.
The system is currently running in trial mode only for some users. For registered users, the new conditions apply from 20 September 2024.
You can find more information about the use of cookies here.
Here you will find the terms and conditions of the iDNES Premium service without advertisements and the terms and conditions for the use of websites with consent to targeted advertising, which will govern the relevant relationship.
- 1 Except for a few special advertising formats, where it is difficult to remove these formats from the content, such as the so-called commercial messages or self-promotion of our company and its subsidiaries. Details can be found in our terms and conditions.
- 2 You can choose settings separately for other websites of our company. However, if you give your consent to targeted advertising on them, we will assume that you have also given it for the iDNES.cz, Lidovky.cz, Expres.cz and Antiyoutuber.cz sites
How can users effectively manage their privacy while engaging with online advertising platforms?
Interview: The Future of Online Advertising — Consent, Privacy, and User Control
Editor of Time.news (E): Good morning, everyone! Today, we have a special guest with us, Dr. Emma Novak, a privacy and data protection expert. Emma, thanks for joining us!
Emma Novak (EN): Thank you for having me! I’m excited to discuss this important topic.
E: The article we’re examining today revolves around the practices of iDNES.cz and its approach to advertising consent. To start, can you explain what consent to advertising entails and why it matters?
EN: Absolutely! Consent to advertising means that users agree to have their data collected and used to display targeted ads based on their online behavior, interests, and habits. This is crucial in today’s digital landscape, as users are increasingly concerned about their privacy and how their data is utilized. Effective consent frameworks allow users to make informed choices about their data.
E: iDNES.cz mentions that users can opt for personalized advertisements in exchange for consent to use cookies. What are the implications of this practice for user privacy?
EN: It’s a double-edged sword. On one side, personalized ads can enhance user experience by showing content that is more relevant to individuals, potentially increasing engagement. However, there are significant concerns regarding user privacy. Many users may not fully understand what they are consenting to, particularly regarding the data profiling that occurs behind the scenes. Transparency is key.
E: The article details that consent lasts for one year but can be revoked at any time. How important is this functionality for users?
EN: The ability to revoke consent is essential as it empowers users to control their data. It reflects a shift towards user-centric privacy policies. However, it’s critical that this process is straightforward and user-friendly; otherwise, users may feel trapped in a system they don’t fully comprehend.
E: iDNES.cz also discusses legitimate interest as a basis for processing data without explicit consent. How does this differ from consent-based practices?
EN: Legitimate interest allows companies to process data without obtaining explicit consent when there is a valid reason related to their business interests. This creates a grey area where users may not be fully aware that their data is being processed. It can benefit both parties, but it’s essential for companies to clearly communicate what constitutes legitimate interest to avoid breaching trust.
E: With 84 advertising partners involved, how can users feel assured that their data is managed responsibly across such a vast network?
EN: Trust is built on transparency and accountability. iDNES.cz should openly disclose how its partners use data and what safeguards are in place to protect user information. They also need to ensure that their partners adhere to similar standards of data protection and privacy.
E: If a user decides to opt-out of targeted advertising, they are encouraged to transition to a premium ad-free service. What are your thoughts on this model?
EN: This model highlights a significant tension between monetization and user choice. While it’s fair for companies to seek revenue, this practice may pressure users into a subscription model if they want to avoid ads. This can disproportionately affect users with limited financial means, raising ethical questions about accessibility and fairness in the digital space.
E: what recommendations would you give to users so they can protect their privacy while using platforms like iDNES.cz?
EN: Users should familiarize themselves with privacy settings and be proactive in managing their consent preferences. Regularly reviewing privacy policies, using ad blockers if necessary, and asking questions when in doubt can also empower users to navigate the digital landscape more safely. Moreover, fostering a culture of skepticism and awareness around data practices is vital.
E: Thank you, Dr. Emma Novak, for shedding light on such intricate and vital aspects of online advertising and user privacy. It’s crucial for users to be informed and empowered!
EN: Thank you for having me! It’s been a pleasure discussing these vital issues.
E: And thank you to our audience for tuning in. Be sure to stay informed as we explore more about the complexities of technology and society in future episodes!