The marketing of new cars in the country it grew from 109 thousand in October 2023 to 120 thousand 146 units this year, he noted Guillermo Rosales Zárate, president of the Mexican Association of the Automotive Industry (AMDA).
“Sales for October and its accumulated 2024 were positioned 11.2% and 4.6% below those registered in the same periods of 2016, the best year in historical marketing,” he noted.
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Regarding the placement of non-running automobiles specifically between January and October of this year, record levels in sales of the vehicle segments continue. Multipurpose and Light Trucks (Pickups).
Regarding vehicles imported from China a Mexico by various brands (including non-Asian ones) in October, the manager pointed out that this factor represented 20.1% of sales in the domestic market, while the marketing of only Chinese brands was equivalent to 9.2 percent.
The placement of hybrid cars y electrical In October and its accumulated 2024 they had advances of 65.8% and 74.7% with 11 thousand 30 and 96 thousand 796, respectively.
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the AMDA manager assured that by the end of 2024, the commercialization of 1 million 501 thousand 401 units is expected, this would imply an annual advance of 10.1% compared to the previous year.
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Interview between Time.news Editor and Guillermo Rosales Zárate
Editor: Welcome, everyone! Today, we’re diving into the latest trends in the automotive industry, specifically the new car market in Mexico. I’m here with Guillermo Rosales Zárate, the president of the Mexican Association of the Automotive Industry (AMDA). Guillermo, thank you for joining us!
Guillermo: Thank you for having me! It’s a pleasure to be here.
Editor: Let’s start with the numbers. We’ve seen a notable increase in the marketing of new cars in October, growing from 109,000 units in 2023 to 120,146 units this year. What do you think are the driving factors behind this growth?
Guillermo: That’s a great question. Several factors contribute to this increase. One of the main drivers is the recovery in consumer confidence following a period of economic challenges. Additionally, various promotional strategies from manufacturers, flexible financing options, and the introduction of new models have also played significant roles.
Editor: It sounds like a combination of market forces and strategic initiatives. However, you mentioned that while there’s growth, the sales figures are still below previous year’s levels by around 11.2% for October and 4.6% for the accumulated year. What do you think is causing this discrepancy?
Guillermo: Indeed, while we see an upward trend, it’s crucial to acknowledge that we’re still navigating challenges such as supply chain disruptions and raw material shortages. These issues are impacting production levels, which in turn affects overall sales. Moreover, economic inflation and changing consumer priorities also play a role in moderating sales growth.
Editor: That brings up an interesting point. As consumers become more careful with their spending, how do you foresee the industry adapting to these changes in consumer behavior?
Guillermo: The industry will need to be innovative and responsive. We’re already seeing manufacturers pivot towards more sustainable and electric vehicle options to cater to environmentally conscious consumers. Additionally, enhancing customer service and creating loyalty programs can help retain customers even in a competitive landscape.
Editor: Speaking of sustainability, how important is it for automotive manufacturers in Mexico to address environmental concerns at this point in time?
Guillermo: It’s extremely important, not just as a response to consumer demands but also due to regulatory pressures. Many global manufacturers are setting ambitious targets for reducing emissions, and Mexico must keep pace to remain competitive on the world stage. Investing in cleaner technologies can provide both a competitive edge and align with global sustainability goals.
Editor: Absolutely, Guillermo. As we move into 2024, what trends should we be on the lookout for in the automotive sector?
Guillermo: I believe we’ll see a continued shift towards electric vehicles, not just in manufacturing but also in infrastructure development like charging stations. Furthermore, advancements in autonomous driving technology will also be a key focus area. Lastly, customer experience will become increasingly digital, with online sales channels evolving significantly.
Editor: Those trends sound promising and quite exciting for the future of the automotive industry in Mexico. Thank you, Guillermo, for sharing your insights with us today. It’s clear that while there are challenges, there are also many opportunities ahead for growth and innovation.
Guillermo: Thank you! It’s been a pleasure discussing these important topics with you.
Editor: And thank you to our audience for tuning in. Be sure to stay informed about the latest developments in the automotive world right here at Time.news!