Sky has a lot going on at the moment. As the Bundesliga rights will soon be awarded. The pay TV broadcaster must be shaking a bit because streaming service DAZN is getting serious.
In the midst of the rights battle, there is good news for Sky. The reason: the Bundesliga of all places. The pay TV broadcaster from Munich can celebrate.
Sky: Tolle Bundesliga-News!
Saturday (October 5) was matchday 6 for Sky and the Bundesliga. In addition to the conference, Borussia Dortmund’s single game at Union Berlin gave the company particularly good ratings. An average of 1.14 million people watched the evening. The market share was 10.9 percent. Among people aged 14 to 49, 22.8 percent were measured, which is the highest value of the current season after the first match day.
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Sky attracted 440,000 people in the classic target group. This meant that the pay-TV channel was well ahead of all of the private broadcasters’ prime time programmes. Sat.1 and RTL 2 received good ratings for their films, but were far behind Sky.
A rights decision is getting closer
As strong as the numbers were for the Bundesliga conference, there was a bit of bad news just a few hours later. Their biggest game on day 6 was St. Paul’s v Mainz. Accordingly, the “only” game reached 440,000 people. Few viewers were tuning in this season.
For comparison: last week almost two million fans watched the match between FC Bayern München and Bayer Leverkusen. However, Sky had a good 4 percent market share on Saturday.
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Sky’s focus is now on allocating rights to the Bundesliga. The DFL recently announced the re-bidding of rights package B, which includes the Saturday games at 3:30pm as well as the individual Friday evening games and relegation (a total of 196 games per season). DAZN has high hopes, Sky, on the other hand, has to tremble.