As Nigeria prepares for January elections, soaring living costs in Africa’s largest oil exporter have deepened poverty. While government reforms and a booming stock market draw foreign investors, citizens grapple with sixfold petrol price increases and steep inflation, creating a sharp divide between financial optimism and daily survival.
Grace Adama adjusts her earrings inside her two-room apartment before stepping out into the morning air of Abuja, Nigeria’s capital, to begin her commute to work as a health NGO worker. Her monthly salary of 135,000 naira ($99) sits nearly double the nation’s minimum wage, yet she finds herself falling further behind as inflation outpaces her earnings. Living standards have crumbled over the past three years across Africa’s largest oil exporter as the administration of President Bola Tinubu implements aggressive economic overhauls.
Adama notes that the cost of housing, utilities, and daily necessities has surged beyond her reach. She has cut meat from her diet, relocated to a smaller home, and abandoned plans to send financial support to her aging mother in Benue state, relying instead on short-term loans just to manage her bills.
Painful Reforms and Soaring Staple Prices
The economic pressure stems from a series of aggressive policy shifts introduced, designed to rescue the nation from a severe fiscal crisis. The federal government eliminated costly fuel subsidies, devalued the naira, and cut electricity subsidies. While officials and international investors argue these measures were essential to prevent total financial collapse, the immediate domestic toll has been severe.
The price of basic food items has climbed dramatically. According to a price tracker managed by the Lagos-based SBM Intelligence, preparing the staple dish jollof rice now costs more than double the price recorded when President Tinubu took office. Petrol prices have multiplied sixfold following the subsidy removal, currency depreciation, and rising global oil costs. Nationally, petrol averages roughly 1,600 naira ($1.18) per litre—cheaper than in neighboring Ghana and Ivory Coast, but punishing for citizens accustomed to cheap fuel as a primary government benefit.
Uchenna explains that his customers can no longer afford to purchase food supplies in bulk, reflecting the broader contraction in household purchasing power.
The Chasm Between Wall Street Optimism and Main Street Struggle
The widespread hardship—which has earned President Tinubu the sarcastic moniker “T-Pain” among frustrated citizens—stands in sharp contrast to the enthusiasm found in financial markets. The World Bank estimates that just over half of Nigeria’s population lived in poverty last year, compared to roughly 42% in 2022. Yet global investment managers view the current economic course with rare approval.
Louw adds that market participants believe the country is simply enduring necessary medicine. Capital inflows reached a six-year high of $23 billion last year according to the National Bureau of Statistics, while the Nigerian stock exchange has climbed close to 60% this year. Government officials defend the course correction by pointing to past practices. Finance Minister Taiwo Oyedele remarked at an Abuja event that the country had been living in fiscal illusions under previous administrations, which relied on import bans, currency controls, and fuel subsidies that drained $10 billion from state coffers in 2022 alone.
Electoral Stakes and High-Interest Pressures
Despite booming stock indicators and the 2024 launch of the 650,000-barrel-per-day Dangote oil refinery outside Lagos, ordinary citizens remain largely disconnected from capital market gains. The Nigerian bourse reports that fewer than 5% of adults invest in financial markets. Furthermore, much of the recent foreign capital is concentrated in short-term Treasury bills—so-called hot money that investors can withdraw rapidly at the first sign of trouble.

Meanwhile, businesses and individuals face restrictive borrowing conditions as the central bank maintains its key interest rate at 26.5% to combat an inflation rate hovering near 16%. Labor tensions have also flared; federal workers rejected a proposed 100,000 naira minimum wage in June, threatening an indefinite nationwide strike. Data from an SBM Intelligence voter sentiment survey shows that 80% of Nigerians believe the country is heading in the wrong direction.
With January’s elections approaching, President Tinubu must convince an economically squeezed electorate that the long-term benefits of his fiscal strategy will materialize. SBM Chief Executive Cheta Nwanze suggests that voter anger might not automatically unseat the incumbent, given that a fragmented and disunited opposition struggles to mount a cohesive challenge.
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