2024-01-04 09:40:19
The general director of the Association for Health Self-Care (anefp), Jaume Pey, reviews in this article for EFEsalud how this health sector faces 2024 and the main terms of the annual agenda.
The general director of anefp, Jaume Pey/Courted photo
The self-care health agenda for 2024 is the issue that Jaume Pey analyzes in this article.
Jaume Pey has a degree in Business Sciences and a Master’s degree from ESADE, and began his professional career in the pharmaceutical sector at the company Sanofi, later joining the multinational Bayer as Director of Marketing and Sales, specializing in the field of self-care.
He has also worked at the communication agency OgilvyOne, the pharmaceutical company Novartis and the multinational Zambon.
Since November 2012 he has been general director of anefp.
A self-care agenda for 2024
Jaume Pey
The self-care sector in Spain faces the year 2024 with a key objective, to work together with the health administration and health professionals in a self-care agenda that allows responding to the current demands of citizens in relation to responsible care. of your health.
Without a doubt, we must move forward in this sense, that of multidisciplinary collaboration, and build a self-care health agenda that promotes the best quality of life in society and the sustainability of health systems, promoting the value of prevention for the maintenance and health care, providing quality information and offering citizens the necessary tools so that they can carry it out responsibly and with the advice of health professionals.
The sector is also working on the construction of this self-care agenda and its inclusion in health policies from areas such as sustainability, digitalization, legislative environment and self-regulation, areas from which the self-care sector can add value to society and continue contributing to the health of citizens and health systems.
Health self-care 2024: sustainability and digitalization
In the field of sustainability, anefp has the challenge of continuing to advance towards a circular economy. We are aware that health and sustainability form an inseparable binomial and that they must be maintained in balance to achieve a healthy population on a healthy planet.
In 2024 we will finalize an eco-design guide on which we are working with the aim of making it easier for companies in the self-care sector to put more sustainable packaging on the market.
If we focus on digitalization, the challenges in the field of self-care are continuous and anefp works to be at the forefront in digital formats that allow us to offer citizens quality information on how to prevent and how to carry out responsible self-care for their health. health.
In addition, continue advancing in the inclusion of a subject on self-care in the school community, an aspect that, without a doubt, should be included in this year’s agenda.
Self-Care Education in 2024
The main challenge for 2024 is the launch of the self-care education video game “Care Camp Challenge”, which we are currently testing to make it accessible in schools and so that it can be used by hospitalized children.
GAU (Self-Care Guide), the association’s chatbot is another commitment by the self-care sector to quality information in the digital environment, resolving citizens’ doubts regarding prevention and self-care from the association websitelike the podcast powered by anefp “More than a million voices to take care of ourselves”which has persistent COVID patients, more than one million in Spain, as protagonists and which is also the result of a multidisciplinary collaboration with health professionals.
You must have a first aid kit in every home. Frame taken from the video of the Association for Health Self-Care, “Do you know how to treat small wounds?”
The regulatory framework
From the regulatory framework, the self-care sector also contributes value to society and, without a doubt, the reviews that are currently being carried out of European pharmaceutical legislation, the Law on Guarantees and Rational Use of Medicines and the royal decrees of advertising of medicines and health products, will be an opportunity to continue advancing in the harmonization of the different European countries in terms of self-care and will facilitate the development and access to the market of medicines and self-care products.
And finally, I would highlight the impact of the implementation ten years ago, in collaboration with the Ministry of Health, of the Anefp Seal process for public advertising of self-care medications, which has contributed to the training of citizens. in health, through the identification of the Anefp Seal logo as an endorsement of compliance with the legislation by the advertising of self-care medications.
Throughout these ten years, the anefp Seal has also been expanded to the advertising of self-care medications aimed at healthcare professionals and our objective is to continue expanding it to other segments of the Consumer Health market.
The importance of prevention and self-care
Anefp believes in the value of citizens taking as long as possible to become patients, and to do so it is necessary for us all to be aware of the role that prevention and self-care play in achieving this.
Self-care is an ally of the health of citizens and health systems.
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