Two Cuban entrepreneurs decided to bet on the American dream in <a href="http://www.time.news/florida-grants-50-discounts-on-tolls-for-certain-people/" title="Florida grants 50% discounts on tolls for certain people”>Tampa, Florida, with the creation of a food truck that promises to be a space for the island’s gastronomy and culture.
After only two years of moving to the United States, these young women decided to embark on the adventure of having their own business and share their experience on social networks to motivate other Cubans in the country.
The food truck, which they have given the tentative name of “Tropic on the go: La Caliente”, is the result of effort and determination, a story of improvement that they seek to show in their posts on TikTok (@lacalientefoodtruck). One of the creators acts as host in each video, explaining the challenges and joys they have encountered along the way.
“With only two years in the United States, we started our own food truck business in Tampa,” explained one of the owners.
With big goals for the future, the entrepreneurs dream of turning “La Caliente Food” into the largest food truck in Florida and, eventually, expanding throughout the country.
“Dreams, accompanied by a work plan, become palpable goals,” shared the host, showing her confidence in the success of the project.
The videos also show the enthusiasm with which they received the imported truck in which they will make their preparations, highlighting that the merchandise arrived in perfect condition.
In another video they document how they placed the food truck in its final location, facing unexpected challenges, such as having to move the truck by hand when the transport vehicle could not complete it.
“Once on site, it was possible to open it for the first time and see all the things it had inside,” added the entrepreneur, showing the meticulous installation and cleaning process of each piece of equipment before starting operations.
The attitude of these Cubans makes it evident that the entrepreneurial capacity that the Antilleans have to undertake in other borders is a key piece for their success.
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Interview between Time.news Editor and Expert in Cuban Entrepreneurship
Time.news Editor (T): Welcome to our special segment on entrepreneurial success stories! Today, we have with us Dr. Maria Vega, an expert in entrepreneurship and cross-cultural business strategies. We’re here to discuss an inspiring story involving two Cuban entrepreneurs who have recently launched a food truck in Tampa, Florida. Thank you for joining us, Dr. Vega!
Dr. Maria Vega (M): Thank you for having me! I’m excited to discuss this remarkable venture.
T: So, let’s dive right in. These young women, after just two years in the United States, decided to open a food truck called “Tropic on the go: La Caliente.” What do you think motivated them to take this leap so soon after arriving in a new country?
M: That’s a great question. For many immigrants, entrepreneurship represents a path to self-sufficiency and a way to connect with their heritage. In this case, their food truck not only serves authentic Cuban cuisine but also acts as a cultural ambassador. Their determination reflects a common sentiment among immigrants, especially those from Cuba, where resilience and adaptability are crucial.
T: Absolutely! They even share their journey on social media, particularly TikTok, to inspire other Cubans. How important do you think social media is for modern entrepreneurs, particularly those in the food industry?
M: Social media is instrumental for food entrepreneurs today. It’s not just about marketing; it’s about storytelling. By documenting their journey, these women are building a community around their brand. They share not only their food but their challenges and triumphs, which humanizes their business and fosters a loyal following. TikTok, specifically, allows for creative engagement, which is perfect for showcasing food and culture visually.
T: They’ve encountered challenges, such as moving the food truck by hand when their transport vehicle failed. What does this say about their entrepreneurial spirit?
M: It illustrates an incredible level of resourcefulness and determination. Effective entrepreneurs often face unexpected hurdles—which they handled with adaptability and problem-solving skills. Their ability to overcome such challenges will not only help them in this venture but also position them well for future growth.
T: Speaking of growth, they have big dreams of expanding “La Caliente” throughout Florida and beyond. How crucial is setting ambitious goals for new businesses?
M: Setting ambitious goals is vital. It provides direction and purpose. However, it’s equally important that these goals are accompanied by a solid business plan and realistic milestones. Growth doesn’t happen overnight; it requires strategic planning and consistent efforts. The clarity of their vision will help them navigate the inevitable ups and downs of their entrepreneurial journey.
T: They emphasize that “dreams, accompanied by a work plan, become palpable goals.” What’s your take on the relationship between dreaming big and planning meticulously?
M: This relationship is fundamental. Dreaming big fuels motivation and ambition, while meticulous planning sharpens focus and ensures that dreams are actionable. A well-structured plan helps to identify resources, potential pitfalls, and the steps needed to achieve those dreams. It’s about striking the right balance between aspiration and pragmatism.
T: In your view, what makes Cuban entrepreneurs like these women unique in their approach to business?
M: Cuban entrepreneurs often possess a distinct combination of creativity, resilience, and a profound connection to their culture. They seamlessly blend traditional aspects of their heritage with contemporary business practices, making them versatile and innovative. That ability to innovate while staying grounded in their roots is a significant advantage, especially in diverse markets like the U.S.
T: what advice would you offer to aspiring entrepreneurs, particularly those navigating cultural transitions?
M: My advice would be to embrace your unique background as a strength. Share your story and engage with the community. Be adaptable and willing to learn from both failures and successes. Networking and mentorship can also provide invaluable support as you navigate the complexities of entrepreneurship. Remember, your journey can inspire others.
T: Thank you, Dr. Vega, for sharing your insights! It’s encouraging to see stories like “La Caliente” emerging, showcasing the entrepreneurial spirit of Cubans in the U.S.
M: Thank you! It’s been a pleasure discussing this inspiring journey.
T: And for our viewers, keep an eye on ”Tropic on the go: La Caliente” as they continue their journey. Until next time!