iDNES.cz a reklama
If you use consent too advertising instead of payment (i.e. consent to the use of cookies and other network identifiers for the purposes of targeted advertising), they will be displayed on our websites iDNES.cz, Lidovky.cz, Expres.cz and Antiyoutuber.cz2 both targeted and untargeted ads. Advertising targeting takes place on the basis of profiling your habits and interests from data obtained about your actions on the Internet so that you are shown advertisements that will interest you. This targeting will be carried out by both MAFRA, as and advertising partners (of which there are a total of 84), whose list and other information can be found here.
You can withdraw your consent to ad targeting at any time, but if you do, you will be prompted to switch to iDNES Premium without ads. You can change or revoke your consent for purposes other than targeting ads (e.g. displaying content based on your interests, etc.) in the Detailed Settings section without having to switch to iDNES Premium without ads.Consent is granted for a period of 1 year (however, it is limited by the duration of the cookie in which the consent information will be stored).
We process some data (but not for advertising targeting) on the basis of the so-called legitimate interest. You can object to processing based on legitimate interest and make other privacy settings in the Detailed settings section. The settings you make here will be used for the websites: iDNES.cz, Lidovky.cz, Expres.cz and Antiyoutuber.cz.
We and our partners process data in the following way: Storage and/or access to information on the device, Use of limited data to select advertisementsUsing profiles to select personalized content, Creating profiles for personalized content, Measuring ad performanceUnderstanding the audience through statistics or combining data from different sources, using profiles to select personalized advertisingGrowth and advancement of services, Creating profiles for personalized advertisingContent performance measurement, Technical site operation.
If you choose iDNES.cz without payment and give us your consent to targeted advertising, consent will always be granted for the purposes listed in bold above.
Registered users and iDNES Premium users can temporarily use our site in the original way.
The system is currently running in trial mode only for some users. For registered users, the new conditions apply from 20 September 2024.
You can find more information about the use of cookies here.
Here you will find the terms and conditions of the iDNES premium service without advertisements and the terms and conditions for the use of websites with consent to targeted advertising, which will govern the relevant relationship.
- 1 Except for a few special advertising formats, where it is difficult to remove these formats from the content, such as the so-called commercial messages or self-promo of our company and its subsidiaries.Details can be found in our terms and conditions.
- 2 You can choose settings separately for other websites of our company. However, if you give your consent to targeted advertising on them, we will assume that you have also given it for the iDNES.cz, Lidovky.cz, Expres.cz and Antiyoutuber.cz sites
How do regulations like GDPR influence the strategies companies use for digital advertising?
Interview between Time.news Editor and advertising Expert
Time.news Editor: Welcome, and thank you for joining us today! We have a fascinating topic to discuss: the evolving landscape of digital advertising, notably in the context of user consent and targeted advertising.
Advertising Expert: thank you for having me! It’s an important and timely topic, especially as more users become aware of what consent realy means in the digital world.
Time.news Editor: Absolutely. I came across a recent article from iDNES.cz that discussed the use of consent for advertising purposes. Can you explain how consent plays a role in targeted advertising on websites like iDNES.cz and others?
Advertising Expert: Sure! At its core, consent is about giving users control over their data. Websites like iDNES.cz utilize consent management platforms to ensure that they are compliant with regulations, such as GDPR in Europe. when users visit these sites, they are typically asked to consent to the use of cookies and other tracking technologies that allow for targeted advertising. This means that users can opt in or out of personalized ads.
Time.news Editor: Interesting! So, when users give their consent, how does that impact the type of ads they see?
Advertising Expert: When users consent, algorithms analyze their online behavior, preferences, and demographics to serve them relevant ads that are likely to engage them. For example, someone interested in travel might see ads for flight deals or vacation packages. Though, if a user declines consent, they will still see ads, but those will be untargeted, which means they may not resonate as well with the user’s interests.
Time.news Editor: It sounds like a double-edged sword. On one hand,users recieve more relevant content,but on the other hand,they may feel uncomfortable sharing their data. How do you think companies can strike a balance hear?
Advertising Expert: That’s a great question! Transparency is key. Companies need to clearly communicate why they need users’ data, how it will be used, and the benefits of consenting. Additionally, providing users with easy-to-use settings to manage their consents can foster trust. This not only enhances the user experience but can lead to better engagement and effectiveness of the ads.
Time.news Editor: Speaking of user experience, do you think the trend of asking for consent is here to stay, or is it just a passing phase?
Advertising Expert: I believe it’s definitely here to stay. As users become more privacy-conscious and regulations around data protection tighten, companies will have to adapt. The approach to advertising will keep evolving, and those that prioritize ethical data usage and user preferences will likely thrive.
time.news Editor: That makes a lot of sense. what advice woudl you give to advertisers looking to navigate this complex landscape sustainably?
Advertising Expert: My advice would be to invest in understanding your audience genuinely. Focus on building relationships based on trust and transparency. Also, exploring choice advertising strategies—like contextual advertising—could be an excellent way to engage users without relying solely on personal data.
Time.news Editor: Thank you for your insights! It’s clear that user consent is a critical component of modern advertising practices, and understanding it will be vital for both companies and consumers moving forward.
Advertising Expert: Thank you for having me! It was a pleasure discussing these critically important issues with you.
Time.news Editor: Likewise! We look forward to seeing how this landscape continues to evolve.