It’s been a long time since traditional television attracted so much attention from all spheres. The public, the media and politicians spent a week glued to the screen zapping between “El hormiguero” and “la revuelta”, protagonists of the most ferocious duel of the season. At the beginning of the journey the rivalry between the two was subtle, until a dispute over a guest – the driver Jorge Martín – sparked a series of reproaches and reactions between the two spaces. The struggle is reflected in news across all media and is once again associated with political strategies. The public also spoke out and clearly sided in favor of one of them.Let’s look back at the most intense television week in recent years in Spain.
Jorge Martín comes up with the idea of uploading a “story” to his Instagram account in which he announces that he will go to “La revuelta” that evening.The post disappears after a while. What happened? We don’t know, but we can imagine that it sparked anger in some offices and that some phone calls were exchanged. that evening,TVE broadcast Broncano’s show,as always recorded. The comedian surprises by explaining to the public that they cannot broadcast the interview they had planned with Jorge Martín due to the alleged pressures of “El hormiguero”, which apparently closed before being the first program in which the driver would participate as world champion . The presenter delves deeper and explains that it is indeed not the first time they have had problems with the competition involving the guests. As a protest measure, images of deer and other animals are broadcast during the interview time. The audience surprises and resists in front of the screen.That day “The Anthill” wins, with Hugh Grant as guest, but by a very narrow margin. By pure coincidence,Motos achieved a share of 14.2% against 13.9% for TVE.
Broncano’s words become a topic of conversation in half of Spain and are echoed in all the media, especially on TVE, which is committed to supporting its partner. The topic is present in the debate tables of ‘La Notte in 24 Ore’, ‘L’Ora del 1’ and ‘Mañaneros’ and occupies a space in the News News. The affair has not opened up any of these spaces as the public body was keen to underline after complaints from politicians and some media. That day it also turns out that Martín finally recorded an interview on “La revu
Pablo Motos begins his program by denouncing an ”aggression” against his team, in reference to what happened on the previous Thursday at ‘La revuelta’. That day ‘El hormiguero’ had posted a tweet claiming that everything was due to a misunderstanding. But its presenter wanted to give further explanations. He only did this when the broadcast was almost finished, despite initial progress. He accused RTVE of negligence and said the controversy was a smokescreen to prevent more political news from being discussed. “With what is going down in this country,” he said. Broncano also referenced the controversy. His guest of the day, Rigoberta Bandini, to add fuel to the fire, revealed that she had suffered a “veto” from Motos. ‘La Rivolta’ conquered the public that evening with a 17.8% share against ants’ 15.4%.
In the morning RTVE issues a press release in which it defends itself from the accusations made by Motos the evening before, which all its programs echo. At night the two-star formats return to normal.Or almost. ‘La rivolta’ made a little joke about ‘Il Formicaio’, but the other fully ignored it. Hugo Silva participated in the first, while David Bisbal participated in the second. The public once again opted for TVE’s proposal (16.8%) over that of Antena 3 (16%).
It is the date agreed by “El hormiguero” to receive the pilot Jorge Martín. And this comes as established.Controversies are not avoided. “You are in great demand,” Motos told him. And the athlete tried to make peace as best he could. The actress Mina El Hammani was a guest on ‘La revuelta’ and, judging by the public, she was also the one who aroused the most interest, given that the TVE space obtained a share of 16.4% against 13.5 % of Antenna 3.
‘La Rivolta’ surprises by having Jorge Martín as a guest this time. Even though once they had crossed the competition space they would have already been allowed to broadcast the recorded interview, they decide to do a new one, in which they obviously joke about the episode that happened. ‘El hormiguero’ has Dani Martín as its singer,but it is indeed not enough to defeat his rival,who completes his week with complete victories. Broncano (16.7%) beats Motos (15.2%). The curious thing is that Jorge Martín’s interview on TVE exceeds the one on Antena 3 by more than 3 points. That day, among other things, josé Pablo López, the architect of the comedian’s signature for TVE, was elected new . president of the public chain RTVE.
How does social media influence viewer engagement and loyalty in television programs today?
interview between Time.news Editor and Television Expert
time.news Editor: Welcome to the time.news interview series. Today, we have a special guest, Dr. Carlos Martínez, a media expert and cultural commentator, to discuss the recent intense rivalry between two Spanish television programs, “El hormiguero” and “La revuelta.” Thank you for joining us, Dr. Martínez.
Dr.Carlos Martínez: Thank you for having me! It’s a pleasure to discuss such a vibrant topic in Spanish television.
editor: Let’s dive right in. This showdown between “El hormiguero” and “La revuelta” captivated not only viewers but also politicians and the media. What do you think brought this rivalry to the forefront of public attention?
Dr. Martínez: This rivalry became especially intense due to a unique combination of factors. Initially, it was a subtle competition, but once the dispute over guest appearances—specifically concerning Jorge Martín—surfaced, it added fuel to the fire. The fact that the same guest was the source of contention allowed for a narrative to develop that engaged fans and media alike.
Editor: Absolutely! The audience’s reaction was quite noticeable. They seemed to strongly favor one program over the other. What does this tell us about audience engagement in today’s television landscape?
Dr. Martínez: Viewer engagement today is more dynamic than ever,heavily influenced by social media. When Jorge Martín announced his appearance on “La revuelta” via Instagram, it created an immediate buzz. The disappearance of the post hints at behind-the-scenes maneuvering. This kind of engagement—where viewers feel a part of the drama—can solidify loyalty to a particular show. It creates a sense of community around the narrative, drawing in even those who might not be regular viewers.
Editor: It’s interesting how social media intertwines with traditional television! Can you elaborate on the political implications that emerged from this rivalry? How do media and politics interact in such scenarios?
Dr. Martínez: This situation demonstrates how cultural phenomena, like these television programs, can serve as political arenas. The coverage and public discussions surrounding the feud highlight how media narratives can influence political strategies. Politicians may align themselves with one program over another to connect with a demographic that feels passionately about these shows. It’s a form of cultural signaling. When media content resonates with the public,it creates opportunities for politicians to engage in narratives that reflect public sentiment or opinions.
Editor: So, you’re suggesting that these entertainment rivalries extend beyond just ratings—they can shape cultural and political landscapes?
Dr. Martínez: Precisely! The lines between entertainment and politics continue to blur. High-profile interactions, like those between media figures and politicians, are essential to understanding contemporary society. This particular feud might seem like light-hearted entertainment,but it indeed holds deeper implications for how we consume media and interpret political affiliations.
Editor: Looking ahead,what do you think this means for the future of television competitions in Spain specifically,and perhaps even globally?
Dr. Martínez: As we move forward, I expect we’ll see more instances where television programming becomes a battleground for public opinion. The competition between shows can only intensify, as the stakes are not just audience ratings; they are about cultural identity. Moreover,with platforms like TikTok and Instagram gaining traction,we might see more innovative formats and engagement strategies that blur the distinctions between content creators and traditional media hosts.
Editor: That raises some exciting prospects! Thank you, Dr. Martínez, for shedding light on this riveting topic.It’s clear that the implications of television programming extend far beyond the screen.
Dr. martínez: Thank you for having me! It’s always enlightening to discuss the powerful interplay between media and culture.
Editor: And thank you to our audience for tuning in. We’ll be back with more discussions on the evolving landscape of media and its impact on society.