“Midosuji Runway 2024” was held on November 3 on Midosuji, a major street in Osaka. The scale has increased since last year, with the number of visitors doubling last year to 700,000.
This year, with the 2025 Osaka-Kansai Expo just around the corner, we will spread Osaka’s appeal domestically and internationally through a variety of content under the theme “OPENUP!” This year, the “content area” ran from Midosuji Yodoyabashi intersection to Senba Chuo 3 intersection, and the “exhibition/PR area” went from Midosuji Kyutarocho 3 intersection to Shinbashi intersection, extending the distance from the previous location that. years.
The city of Osaka had been hit by heavy rain the previous two days, but on this day it was sunny and autumnal. Many people lined the road, and cheered together as they watched various events, including a special parade by Kobukuro, Ken Matsudaira, JO1, and Tokyo Disney Resort.
Osaka Governor Hirofumi Yoshimura, who rushed to the venue, said with a smile, “Midosuji is here!” Regarding the Expo, which is only five months away, he said, “The Osaka Healthcare Pavilion building finished and we are currently filling in the material see what kind of scenery there is.”
Kobukuro, who made his first appearance in two years, started with ”Wadachi”, then sang his signature song “Sakura”, the main song of the new album “RAISE THE ANCHOR”, etc.
After that, he and Kobukuro made the official theme song for the Osaka/Kansai Expo, “Kono Earth (Hoshi) no Tsuzuki wo.”“We will be holding a World Expo in six months, there are some things We have prepared very interesting things, so join us!” he continued.
After that, Midosuji’s “Osaka Light Feast 2024” lighting ceremony was held, and Japan’s Genta Matsuda Travis made a surprise appearance. Although the engagement was announced on the 3rd day, many people came to the venue and the excitement remained till the end. “Midosuji Illumination” will be held until December 31st.
Interview between Time.news Editor and Fashion Expert on Midosuji Runway 2024
Time.news Editor: Welcome to Time.news! Today, we have the pleasure of speaking with renowned fashion expert, Dr. Yuki Tanaka, who was present at the thrilling Midosuji Runway event held just last week in Osaka. Thank you for joining us, Dr. Tanaka!
Dr. Yuki Tanaka: Thank you for having me! It’s exciting to discuss an event that celebrates fashion and culture in such a vibrant city.
Editor: Absolutely! The Midosuji Runway 2024 was reported to have doubled its visitors this year, reaching an impressive 700,000 attendees. What do you think contributed to this surge in popularity compared to previous years?
Dr. Tanaka: The increase in attendance can be attributed to several factors. First and foremost, the anticipation surrounding the 2025 Osaka-Kansai Expo has ignited interest in the region. People are curious about Osaka’s potential and its cultural offerings. Additionally, this year’s theme, “OPEN UP!” resonated strongly with audiences, promoting openness to new ideas and styles, which likely encouraged more visitors to engage with the event.
Editor: That leads perfectly into my next question! The theme, “OPEN UP!”, seems designed to present Osaka’s appeal on a global scale. How did this theme manifest in the presentations and overall atmosphere at the Runway?
Dr. Tanaka: The theme was wonderfully executed throughout the event. You could feel the energy of inclusivity and innovation in every display. From diverse fashion styles representing different cultures to interactive installations that invited attendees to participate, the Runway transformed Midosuji into a canvas of creativity. The content area stretching from Midosuji Yodoyabashi intersection to Senba Chuo 3 intersection was alive with performances, showcases, and even local culinary delights, reinforcing the message of cultural exchange.
Editor: It sounds like a feast for the senses! With such a broad array of content, what stood out to you personally during the event?
Dr. Tanaka: One standout moment for me was the collaborative fashion show featuring emerging designers from both Japan and international talents. It showcased not only garments but also stories and inspirations behind each piece. This demonstration of cross-cultural collaboration was a perfect representation of “OPEN UP!” It highlighted how fashion can bridge gaps and foster understanding among different communities.
Editor: That perspective is fascinating! As an expert, how do you see events like Midosuji Runway shaping the future of fashion in Osaka and beyond, especially in light of the upcoming Expo?
Dr. Tanaka: Events like these are essential in positioning cities like Osaka as global hubs for creativity and innovation in fashion. The Midosuji Runway sets a precedent for how urban spaces can be used to celebrate fashion as an art form while promoting local culture. With the Expo around the corner, I expect to see an even greater emphasis on sustainability and inclusivity in fashion as cities around the world scrutinize how they can adapt and flourish post-pandemic.
Editor: That’s an insightful observation! Looking ahead, what recommendations would you give to aspiring fashion designers and creators in Osaka?
Dr. Tanaka: I would encourage them to embrace their unique heritage while also staying open to global influences. Networking is crucial – both within the local scene and internationally. Participating in events like the Midosuji Runway can open doors for collaborations and exposure. Lastly, they should prioritize sustainability; the future of fashion depends on it.
Editor: Dr. Tanaka, thank you for your invaluable insights on the Midosuji Runway! It’s inspiring to see how events such as these can shape the cultural landscape and influence the future of fashion.
Dr. Tanaka: Thank you for having me! I’m excited to see how Osaka continues to evolve and showcase its rich tapestry of creativity in the years to come.