Technical and technological backwardness, how national radio to transfer the huge volume of archives to the new media language and new audiences, pressure on public finances leading to underfunding, as well as audience migration.
Valery Todorov noted such challenges for the BNR during his hearing before the CEM for candidacy for the head of the radio. He was the general director of the BNR in two terms from 2007 to 2013. As head of the national radio, he created three new regional radio stations of the BNR – in Sofia, Vidin and Burgas, as well as the first Internet radio in our country – “Binar”.
According to him, the advantages of the BNR are the wealth of archives and content, the established names with iconic positions, the established trust and, above all, the flexible technology.
Journalists must develop a new media culture, he believes – to have new names, new ideas. Reasonable entry of artificial intelligence is also in its concept.
Regarding the management structure, according to him, short mandates are a serious problem. “In recent years, radio has been guided, but less and less managed,” he says. Competitiveness is required for directors. Todorov is also against the resources – they create the temptation to interfere and undermine self-regulation.
A priority in its concept is active transmission in social networks, to have a new type of editors, as well as step-by-step branding. Along with established shows, look for new dynamics. The programs need constant monitoring – the programs must be profiled, because otherwise there is a feeling of sameness.
Language is also a priority – the radio must create a benchmark in language.
Regarding the programs and specifically “Horizon”, according to Todorov, the news should be told, not just read. To have shorter forms, as well as to maintain the speech-music balance. “Horizon” has an informational-musical layout, but the musical part is underestimated. Attention should also be paid to the thematic specialization of journalists.
Regarding “Hristo Botev”, according to Todorov, the reporter’s stories are lacking. In his words, let there be a summary of the news at 7 p.m. before the main bulletin, but to hold back events only to be broadcast at a certain time is unrealistic, he is categorical. This program should be developed as a production program.
According to his concept, Radio “Bulgaria” should expand its presence in the networks abroad. Regional radio stations should have a different face, not be unified. The site and “Binar” need reorganization. An Internet podcast should be made on the site, and a digital podcast with live broadcasts in “Binar”.
According to him, the wealth of the “Golden Fund” should be shown, and for music groups, there should be better integration between the advertising company, the production centers and the impresario activity should be developed.
Regarding the technique, the situation is tragic, he is categorical. “Computers are from my time, for all this funding must be sought”. Cloud protection must also be ensured. Its concept also includes the construction of a digital library and a regional archive center.