For the 17th consecutive year, professionals with proven experience will evaluate the most effective marketing communications at the “Effie Awards Bulgaria 2024”. The competition focuses attention on the most effective ideas in the creation and implementation of advertising. This year’s edition also introduces two new categories: Business-to-Business and Digital.
The jury includes 22 representatives of communication agencies, advertisers, media, market research agencies and independent consultants. These are:
Anastasia Tomeshkova (Director of Business Transformation – Brandworks / Publicis Groupe Bulgaria),
Angel Iskrev (Creative director – proof.),
Anelia Mircheva (Senior Client Marketing Manager – Visa Europe),
Bogdan Bogomilov (Independent Expert),
Velimira Petrova (Director of “Sales” – bTV Media Group),
Veselin Dimitrov (Editor-in-Chief – Forbes Bulgaria),
Victoria Stancheva (Brand Marketing Manager – Fashion Days Bulgaria),
Gergana Ivanova (Managing Partner – The Smarts Group),
Greta Koleva (Managing Director – Graffiti BBDO and Proximity Sofia),
Desislava Topalova (Marketing Manager Television Channels – Nova Broadcasting Group),
Elena Koleva (Research Director – Pragmatica),
Zornitsa Todorova (Manager for Bulgaria – New Age Media / Cinema City Bulgaria),
Иван Киров (Chief Stategy Officer – McCann Sofia),
Ivo Altonov (Managing Director – Noble Graphics),
Prof. Dr. Kristian Postajian (Advertising Lecturer – New Bulgarian University),
Marcela Abrasheva (Kantar Regional Managing Director for Southeast Europe – Kantar),
Petya Balauka (Marketing Director, The Coca-Cola Company, Bulgaria),
Svetlana Dimitrova (Business Coach and Marketing Consultant),
Silvia Kostova (Director “Corporate Communications and Marketing” – Post Bank),
Stoyan Mihailov (Managing Partner – Junction Bulgaria),
Tanya Savova (Client Service Director – HUMAN),
Julian Dobrev (Founder and Director of Analytics – BluePoint Research and Consulting).
The deadline for submitting applications for the competition is 7 October 2024. Applications will be judged in October and November, and the winners will be announced at an official gala ceremony on 28 November 2024.
The Effie Awards are a globally recognized and highest standard for successful advertising of any brand. The competition is also a global symbol for effective communication, distinguishing the most innovative solutions in this field. It is open to all agencies and brands that have distinguished themselves by achieving real, measurable results.
The competition “Effie Bulgaria” is organized by the Bulgarian Association of Communication Agencies (BAKA).