2024-10-17 22:05:00
We told you at length about the prices of concentrated orange juice which have increased dramatically. Now we find these tensions on the concentrated apple juice market. A communicating vessel effect, but not only that. The weather also damaged the 2024 harvest of industrial apples.
The apple juice concentrate held its own tensions on the orange marketbut eventually the dam gave way. For two years its price was on an upward trend, but it took off in May, when Brazilian juice orange harvest estimates were announced.
The forecasts, lower than expected, were enough to give a boost to the producers of juices and in particular of multifruit drinks: fewer oranges from the main world supplier mean fewer concentrated juices exported, and therefore the demand for other fruits that can serve as substitute or be combined into mixtures. In other words, “ the industrialists who today lack oranges hide their poverty with apples », explains an economist in the sector.
2024 European harvest down 11%
In addition to being under pressure from the orange market, European apple production has been hit hard by the climate. For 2024 the reduction of the European harvest is estimated at 11% by the World Apple and Pear Association (HERE). Late frosts and hail had a particularly strong impact in Hungary, the Czech Republic, Austria and Poland, which saw its harvest decline by 20%.
Poland is one of the world’s leading exporters of concentrated apple juice. Upon leaving the Polish factory, the kilo went from 1.80 euros in May to more than 2.50 euros.
Imports from Ukraine and Moldova
Unable to obtain satisfactory supplies from Poland, several European countries – Germany, Spain, the Netherlands – had to resort to aid concentrated from Ukraine and Moldova.
According to the specialized site EastFruit, in the coming months the supply of apple concentrates is expected to remain insufficient on the entire global market and not just in Europe. A situation that will perhaps also have repercussions on other concentrates, such as Chinese grape juice powder.
Read alsoThe orange harvest in Brazil is declining, the prices of concentrated juices are soaring
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