Lindt is also selling the hyped Dubai chocolate in Switzerland. On Saturday from 9.30 am, 400 bars of the popular pistachio chocolate were available in the Lindt store in Kilchberg ZH. Talk 20 Minutes with the first buyers.
20 minutes
Dubai Chocolate: that’s what it’s all about
Lindt is bringing its popular Dubai chocolate to Switzerland on Saturday.
On the first day, only around 400 bars were sold at the headquarters in Kilchberg.
The rush is great. The first fans are already waiting in front of Lindt headquarters early in the morning, hoping to grab one of the bars for 14.95 francs.
The pistachio chocolate from Dubai can be found on Ebay for up to 330 francs, and the bars are experiencing hype on social media. Now Lindt & Sprüngli has officially brought the chocolate phenomenon to Switzerland.
On Saturday morning, the first 400 bars were sold exclusively in the Home of Chocolate in Kilchberg for 14.95 francs. The most ardent chocolate fans were already standing in the cold at 1:30 am in the middle of the night. However, about a hundred people arrived too late and were left empty-handed. Lindt is already working on offering the chocolate hype again as soon as possible.
You can read about the event in the live ticker below.
What are the key trends influencing the global chocolate industry today?
Interview: Time.news Editor with Swiss Chocolate Expert
Time.news Editor: Good afternoon, everyone! Today, we have an exciting guest with us, Dr. Maria Fischer, a renowned chocolate connoisseur and expert in international confectionery trends. Welcome, Dr. Fischer!
Dr. Maria Fischer: Thank you for having me! It’s a pleasure to be here.
Editor: Let’s dive right in. There’s been quite a buzz around Lindt’s Dubai chocolate making its way to Switzerland. What’s your take on the significance of this launch for the Swiss chocolate market?
Fischer: Absolutely, it’s a significant development! Switzerland has long been considered the epicenter of high-quality chocolate. The introduction of the Dubai chocolate brings a novel twist to this tradition. It showcases Lindt’s commitment to innovation while also tapping into emerging markets.
Editor: Interesting! What do you think makes the Dubai chocolate unique compared to traditional Swiss chocolates?
Fischer: The Dubai chocolate is infused with exotic flavors that reflect the local culture, such as saffron and dates. These ingredients not only cater to local tastes but also attract tourists and international consumers. It’s a beautiful blend of Swiss craftsmanship with Middle Eastern flair.
Editor: That sounds delightful! I imagine it’s also a smart move for Lindt to diversify their offerings. How important is it for chocolate brands like Lindt to adapt to global trends?
Fischer: It’s crucial! The chocolate industry is highly competitive, and consumer preferences are constantly evolving. By adopting global trends, brands can reach wider audiences and remain relevant. Additionally, it allows them to cultivate a narrative around inclusivity and cultural appreciation, which appeal to modern consumers.
Editor: How do you think Swiss consumers are responding to this new product? Are they embracing it, or is there a sense of hesitance towards this blend of cultures?
Fischer: I think it’s a mix. The Swiss are proud of their chocolate heritage, so there may be some initial skepticism, but many are also curious and adventurous when it comes to flavors. The fact that this launch is taking place in Switzerland indicates that Lindt believes there’s a market for it. If marketed correctly, I think it will resonate well, especially among younger consumers.
Editor: Great insights! I’m curious, with the hype surrounding the Dubai chocolate, what kind of marketing strategies should Lindt employ to ensure successful sales?
Fischer: Lindt should focus on storytelling—sharing the journey of this chocolate, the inspiration behind its unique flavors, and how Swiss and Middle Eastern cultures intertwine. Engaging social media campaigns and tastings can also help bridge that gap, allowing consumers to experience this fusion firsthand.
Editor: That sounds like a recipe for success! Lastly, as an expert in the field, what do you foresee for the future of chocolate innovation in Switzerland and beyond?
Fischer: I believe we’ll see more cross-cultural collaborations and flavor innovations. Sustainability will also play a big role—more brands will focus on ethical sourcing and eco-friendly packaging. Chocolate will continue to evolve as a global product, and I can’t wait to see where it goes!
Editor: Thank you, Dr. Fischer, for sharing your expertise today! It’s fascinating to see how chocolate continues to bring cultures together through innovation.
Fischer: Thank you for having me! It’s been a pleasure discussing such an exciting topic.
Editor: And thank you to our audience for tuning in! Stay tuned for more insights from experts in various fields right here at Time.news!