More than 11 million patients in need of cognitive therapy in Korea… Increase effectiveness with AI-based customized learning
ZeniCog has been introduced by over 150 institutions, including the Big 5 medical institutions in Korea… Home edition also released
According to the Ministry of Health and Welfare, in 2022, there will be over 11.3 million brain disease patients in need of cognitive therapy in Korea. As population aging intensifies, the number of patients with mild cognitive impairment, an intermediate stage between normal aging and dementia, is approximately 2.43 million, and the number of patients with dementia has now exceeded 1 million. In addition, the number of stroke patients is increasing to 630,000, and it is estimated that 230,000 people have intellectual and developmental disabilities with an IQ of 70 or less, and about 7 million people have borderline intelligence with an IQ of 71 to 84.
CEO Lee Hae-seong, who founded MindHub in 2019, also became interested in this market after experiencing a speech disorder and rehabilitation process for vascular dementia caused by a cerebral hemorrhage and cerebral infarction in his family. At the time, intensive rehabilitation treatment was needed between the acute and recovery periods, but it was noted that there was no appropriate service in Korea.
MindHub’s ZeniCog is an AI-based cognitive and language rehabilitation program for patients with brain diseases such as stroke, mild cognitive impairment, and dementia, as well as patients with borderline intelligence and intellectual development disabilities. Using AI technology, rehabilitation effectiveness is improved with customized content tailored to each patient’s condition and training purpose. Rehabilitation training is the largest in Korea, with over 15,000 pieces of content consisting of 62 training types in 7 training areas necessary for cognitive and language rehabilitation.
In addition, starting from 2022, we are continuously conducting empirical research on patients with mild cognitive impairment, dementia, intellectual developmental disabilities, and stroke patients to prove its effectiveness. In this study, improvements in attention and cognitive ability in patients with mild cognitive impairment and dementia, improvement in language ability in patients with developmental disabilities, and improvement in cognitive function in stroke patients were verified using actual patients.
ZeniCog, which provides a new cognitive and language rehabilitation experience, has the advantage of simple and efficient patient management through web-based operation and technological competitiveness through AI prior technology patents, and has been used by major hospitals such as Samsung Seoul Hospital, Severance Hospital, and Seoul National University Bundang Hospital. It is being used by over 150 organizations in need of cognitive and language rehabilitation, including medical institutions.

In particular, in the case of existing cognitive rehabilitation programs for institutions, there were limitations in rehabilitation training locations and inconveniences in updating as they were installation-type programs that required specific hardware. ZeniCog is a general-purpose software that allows rehabilitation training and patient management anytime, anywhere using smartphones and tablets, allowing institutions to increase management efficiency.
Meanwhile, ZeniCog, an AI-based cognitive and language rehabilitation program that was previously provided only for institutional use, will also provide a home edition for home use starting in October of this year. With the launch of this home edition, rehabilitation programs that used to be available only by visiting an institution can now be trained easily and conveniently at home.
Lee Hae-seong, CEO of MindHub, said, “The social demand for cognitive and language rehabilitation is increasing, including brain diseases due to the upcoming super-aging society and patients with borderline intelligence who are in society’s blind spots.” He added, “The launch of this Zennicog Home Edition. We plan to provide services so that more people with intellectual development disabilities, stroke, mild cognitive impairment, and borderline intelligence who need cognitive and language rehabilitation can easily receive rehabilitation training anywhere. “In addition, we will work harder to create a cognitive and language rehabilitation ecosystem that can coexist not only with home users but also with various medical experts in the medical community through ongoing empirical research.”
Choi Yong-seok, Donga.com reporter duck8@donga.com
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2024-10-08 12:42:22