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Amazon’s Next Entry-Level Kindle Leaks With New Colors and Redesign

A fresh update to Amazon’s entry-level e-reader lineup appears to be approaching, following a batch of leaked marketing images published by Mashable. The leaked photos, originally shared by basic-tutorials.com, showcase what is reported to be the 12th-generation Kindle, marking a substantial departure from the strictly angular shape characteristic of previous base models. According to jingletree.com, the last upgrades to the basic Kindle model introduced a brighter backlight, a faster page turn capability, and a dark mode.

Leaked Images Reveal Upcoming 12th-Generation Kindle Design and Colors

The unannounced e-reader features a redesigned body characterized by flatter edges and more rounded display corners, bringing its aesthetic closer to modern smartphones, as reported by Android Authority. The physical power button has been relocated from its previous position at the bottom of the device to the right-hand edge, as noted by Mashable. Reviewers point out that moving the power button to the upper right side could prevent users from accidentally putting the e-reader to sleep when resting it on a surface while reading, according to jingletree.com.

Amazon's Next Entry-Level Kindle Leaks With New Colors and Redesign
Photo: Android Authority

Expanded Color Palette and Branding Shifts

In addition to the standard black option, the upcoming 12th-generation Kindle will reportedly be available in several new pastel and vibrant shades, including green, light blue, and purple or mauve, as detailed by Basic Tutorials and Jingletree. This expansion into a broader color palette aligns with competitor devices like the Tolino Vision 6, which have increasingly offered colored casing options, according to Basic Tutorials.

Another notable visual change visible in the marketing imagery is the absence of traditional Amazon corporate branding on the front of the hardware. As observed by Android Authority, the device features the Kindle wordmark positioned below the display and around the back housing, omitting the familiar Amazon smile logo entirely.

Amazon Kindle 12th Gen: Take a Look at Amazon’s Next Kindle

Potential Variants and Display Differences

The leaked imagery also points to the existence of multiple variants or editions within the upcoming product refresh. Android Authority notes that one version shown in black, green, and light blue features a prominent lip around the front with a display flush to the housing, closely resembling the design style of the Kindle Colorsoft. Conversely, a darker blue and lavender variant appears to feature a slightly more recessed E Ink screen panel alongside different sample text layouts and margins, suggesting the line could potentially launch in different sizes or distinct configurations, according to Android Authority and Good e-Reader.

Mashable and Basic Tutorials report that an updated Kindle Kids model is also planned, which is expected to ship bundled with a specialized protective case and an extended warranty.

Amazon's Next Entry-Level Kindle Leaks With New Colors and Redesign
Photo: jingletree.com

Pricing, Specifications, and Official Availability

Because all current details are derived exclusively from leaked promotional photographs and editor leaks, official specifications remain unconfirmed. Mashable and Basic Tutorials emphasize that details regarding storage capacity, front light specifications, exact device dimensions, and waterproof ratings have not yet been released. Amazon has not yet provided an official release date or timeline for the 12th-generation rollout.

Regarding pricing, industry observers note that the previous entry-level model saw a price increase to $149.99 following rising memory and storage component costs, though it remains unconfirmed whether the new 12th-generation hardware will launch at that price point, according to Mashable and Jingletree.