Iconic Photographer Annie Leibovitz Lenses “The Chosen” Season 5
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| By time.news Staff
In a surprising collaboration, world-renowned photographer Annie Leibovitz has lent her iconic style to the promotional campaign for Season 5 of the popular television series, “The Chosen.” The series, a free-to-view drama depicting the life of Jesus, has garnered a significant global following, with millions of viewers across various platforms.

A Divine Collaboration
the unexpected partnership came about after series creator Dallas Jenkins reached out to Leibovitz, a fan of the show. “she’s the greatest photographer in history,and she has turned her eye towards our show,” Jenkins shared in an Instagram post. He revealed that the production team had initially used Leibovitz’s style as inspiration for their marketing campaign, leading them to approach the photographer herself.
I admire what Dallas Jenkins is doing so much…He is the artist of our time doing the Bible.— Annie Leibovitz
Leibovitz’s admiration for jenkins’ work is evident in the four released images. Three feature warm pastel tones, while a fourth, depicting Judas, is rendered in cool blues. Each photograph showcases Leibovitz’s signature painterly style,reminiscent of her work for publications like Vanity Fair,and her recent portraits of the King and Queen of Spain.

Capturing the Essence of “The Chosen”
The images, rich in detail and evocative lighting, capture the emotional depth and historical context of “The Chosen.” Leibovitz’s artistic interpretation adds a layer of visual storytelling that complements the series’ narrative. This collaboration not only elevates the show’s promotional campaign but also highlights the growing cultural impact of “The Chosen” within the entertainment landscape.
Annie Leibovitz’s Stunning Portraits usher in ‘The Chosen’ Season 5
| By time.news Staff

Times square became an unlikely art gallery on February 14, 2025, showcasing the latest work of renowned photographer Annie Leibovitz. Her subjects? The cast of the popular historical drama, The Chosen, now boasting a global viewership exceeding 280 million. These striking images herald the arrival of the show’s highly anticipated fifth season.
Dallas Jenkins, creator of The Chosen, praised Leibovitz’s work: “She’s telling human stories with these portraits, which is what we’re always trying to do.”
He further emphasized the impact of her involvement: “Her involvement alone will bring more viewers to the show. She brings some legitimacy in the minds of many people who haven’t considered the show yet.”
From Crowdfunding to Global Phenomenon
The Chosen‘s journey, from a crowdfunded project to a global phenomenon, is a testament to its compelling storytelling and dedicated fanbase. Season 5 continues this trajectory, promising an even wider reach through its availability on various platforms, including The Chosen App, Apple TV, Amazon Prime, fubo TV, and the Roku Channel.


Leibovitz’s Artistic Lens Captures the Essence of ‘The Chosen’
Jenkins described the images as “beautiful,”
highlighting Leibovitz’s ability to capture the human element at the heart of the series. The photographs, displayed prominently in Times Square, offer a glimpse into the rich historical setting and the characters that bring the story to life.
Image Credits: Annie Leibovitz/5&2 Studios
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Annie Leibovitz, ”The Chosen” & the Power of Visual Storytelling: An Expert Interview
| By time.news Staff
The worlds of fine art photography and faith-based entertainment collided recently when legendary
photographer Annie Leibovitz lent her talents to the promotional campaign for Season 5 of “The Chosen,”
the popular series depicting the life of Jesus. To delve deeper into the significance of this unusual
collaboration, Time.news spoke with Dr.Anya Sharma, a renowned media studies expert specializing in the
intersection of art, religion, and popular culture.
A Divine Collaboration: Examining the Marketing Impact
Time.news: Dr. Sharma, this collaboration between Annie Leibovitz and “The Chosen” seems quite
unexpected. What’s your take on the marketing strategy here?
Dr. Sharma: It’s a brilliant move. “The Chosen” has already cultivated a dedicated global
following, but aligning with a name as iconic as Annie Leibovitz elevates the series to a new level
of cultural relevance (and legitimacy).It broadens its appeal,attracting viewers who might not
typically consider a faith-based drama.Think of it: Leibovitz’s work is synonymous with prestige;
her involvement alone is bringing more viewers to the show.
“She’s telling human stories with these portraits, which is what we’re always trying to do.”
Dallas Jenkins, Creator of “The Chosen”
Jenkins’ quote really highlights the core strategy. Leibovitz adds this visual language that’s instantly
recognizable as high art. It suggests that “The Chosen” isn’t just a feel-good TV show but something
with artistic merit,worth considering for even the most discerning viewer.
Leibovitz’s Lens: Artistic Style and Past Narrative
Time.news: Leibovitz’s photography is distinctive. How does her style contribute to the
promotional imagery for “The chosen?”
Dr. Sharma: Leibovitz’s signature style – her painterly use of light,detailed compositions,and
ability to capture the essence of her subjects – brings a powerful visual depth to “The Chosen” (a very human element). The press has noted that her work for this project echoes her iconic photographs for *Vanity Fair*, which makes it particularly appealing for her “high culture” fanbase.” The images aren’t just snapshots; they’re evocative storytelling. The warm hues and cool-toned photographs,are perfect to convey the core ideas of the series,elevating the marketing and promo material of Season 5.
Her photographs enhance the story’s historical nature by capturing realistic and historical moments from a
gorgeous and evocative perspective. Also, the fact that these photographs are displayed in Times Square
suggests that they are trying to get a new audience, not just trying to push the show on their existing
fanbase.
the images, rich in detail and evocative lighting, capture the emotional depth and historical
context of “The Chosen” series. Leibovitz’s artistic interpretation adds a layer
of visual storytelling that complements the series’ narrative.
Crowdfunding to Cultural phenomenon: The Shifting Landscape of Entertainment
Time.news: “The Chosen” emerged from crowdfunding to become a global phenomenon. What does its
success say about the current state of entertainment and media consumption?
Dr. Sharma: “The Chosen,” with a global viewership exceeding 280 million, perfectly illustrates
shifts in media consumption. Audiences are increasingly fragmented across multiple platforms. The availability of The Chosen on diverse platforms like The Chosen App, Apple TV, Amazon Prime, fubo TV, and the Roku Channel is a demonstration of adapting their approach to the shifts in media consumption. “the Chosen” proves that compelling storytelling, distributed strategically, can cut through the noise and resonate with a global audience, and using a photographer such as Leibovitz can increase its audience
share.
Potential Audience Concerns and Responses
Time.news: Some might argue that this collaboration commercializes religious themes. what’s your
response to that perspective?
Dr. Sharma: It’s a valid concern. Anytime religion intersects with commerce, there’s potential for
exploitation. however, in this case, I see it as a strategic decision to broaden the conversation.
It’s essential for consumers to discern the message and intentions behind such campaigns. Analyze the
imagery critically. Does it feel respectful and authentic? Or does it lean into superficiality and
sensationalism?