Future uncertain
Report: Apple stops production of the Vision Pro
January 3, 2025 – 6:13 p.mReading time: 2 min.
Apple has apparently stopped production of the Vision Pro. Instead of a direct successor der Mixed-Reality-Brille A cheaper model could now come into focus.
Apple temporarily stopped production of its Vision Pro mixed reality glasses at the turn of the year. As “MacRumors” reports, citing “The Information”, stocks should be sufficient to cover the expected demand until a possible successor model.
The iPhone manufacturer only brought the Vision Pro onto the market in February 2024. According to information from MacRumors, suppliers in Asia have manufactured components for a total of 500,000 to 600,000 devices. This number is in line with estimates by Bloomberg reporter Mark Gurman, who expects around half a million units sold by the end of 2024.
The demand for the computer glasses, which cost around 4,000 euros, is said to have decreased significantly by the summer of 2024. The Chinese main assembler Luxshare recently only produced around 1,000 devices per day – half of the original peak volume. Apple boss Tim Cook had previously described the Vision Pro as a product for “early adopters”.
However, the production lines remain in place. Apple could theoretically restart manufacturing if sales unexpectedly increased. There are still tens of thousands of unbuilt components in the warehouses.
Various scenarios are emerging for the future of Vision Pro. Bloomberg believes a second generation with the new M5 chip is possible, which could appear between fall 2025 and spring 2026. This version is said to be particularly focused on the integration of Apple’s artificial intelligence.
The originally planned cheaper version of the glasses, however, has apparently been pushed back significantly. Experts expect a market launch in 2027 at the earliest. The price could be around $1,500. However, sales expectations for this model are even lower: According to “MacRumors”, suppliers should be prepared for a total production of four million units – which corresponds to half of the quantity originally planned for the first Vision Pro.