2023-11-18 03:23:33
The technology giant Apple is going to suspend its advertising on the social network X (formerly Twitter)joining similar decisions by other companies and institutions, after a controversial comment from its owner, Elon Muskabout Jewish communities, the Axios media reported this Friday.
Companies like IBM or Lionsgate and institutions such as the European Commission have decided in the last few hours to suspend their advertising on X after on Wednesday Musk gave his support to a message with allusions to a conspiracy theory about Jews that was condemned this Friday as anti-Semitic and racist by the White House.
This Friday, the entertainment giant Disney also joined the companies who have paused their campaigns on the platform.
Likewise, the chain Comcast and NBCUniversal, and the Paramount and Warner Bros. Discovery studios, which owns the CNN television channel, suspended its advertising on the social network.
According to Axios, the decision by Apple, which is one of the largest advertisers on “far-right” content, noted in a recent report.
Musk responded on Wednesday to a message from a user on the social network that said that “Jewish communities have been pushing exactly the kind of dialectical hatred against whites which they claim they want people to stop using against them.
The user’s message also alluded to a conspiracy theory that defends that Jews have supported the arrival of non-white population to Western countries; theory supported by the man who attacked a synagogue in Pittsburgh in 2018 and killed 11 people.
“You have spoken the honest truth”Musk replied to that user.
On Thursday, a day after the comment, the progressive NGO Media Matters for America published an article exposing that advertisements from big brands such as Apple, Bravo, Oracle, Xfinity and IBM They have been seeing each other near “pro-Nazi” messages on X.
Musk, in a message on his social network after the publication of the article, said that Media Matters “is an evil organization.”
In parallel, a group of 164 “Jewish leaders,” including rabbis, artists, and scholars of “various ideologies,” issued a statement denouncing “anti-Semitism in
Posteriorly, IBM announced that it was suspending its advertising “while investigating this completely unacceptable situation,” and Lionsgate told the media through a spokesperson that it would also withdraw it.
Related news
La European Comission This Friday it asked its services to suspend its advertising campaigns in X due to concerns about “disinformation”, but the measure appears to be particularly related to the war between Israel and Hamas, according to Politico.
Amid the uproar caused by Musk’s interaction, X’s top executive, Linda Yaccarino, said Thursday that The company has been “extremely clear about its efforts to combat anti-Semitism and discrimination”but he did not refer to his boss at any time.
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