2024-01-11 17:16:35
Demonstration of Mercedes’ MBOS operating system, during the Consumer Electronics Show technology show, Tuesday, January 9, 2024, in Las Vegas (Nevada). RYAN SUN / AP
Apart from artificial intelligence (AI), there is no salvation. At the Consumer Electronics Show (CES) in Las Vegas, which takes place from January 9 to 12 in Nevada, automobiles are no exception. AI is everywhere and is a necessary step, an essential reference that cannot be ignored at the risk of making it a cliché before its time. In search of additional technological soul, manufacturers – less present than in previous editions – and equipment manufacturers have nevertheless taken care to give AI a human, playful and even societal dimension.
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Presented in the form of a concept car, Mercedes’ future electric CLA sedan puts its 800-volt architecture, allowing very fast charging, into the background, to highlight the improvements made to the new hyper-personalized virtual assistant with which it is equipped.
Powered by artificial intelligence, it is capable of posing “relevant questions”, explains the communication of the German manufacturer in order to clarify the request addressed to him, express himself by adopting a tone in harmony with the mood of the user or, for example, inform him that the restaurant he has chosen is farm.
Flush out a wild boar hiding behind an embankment
While Volkswagen joins the pack of manufacturers having integrated ChatGPT into the functionalities of some of their models, BMW claims to favor “digital customer experience”, with new infotainment features. These offer, among other things, the ability to watch programs on streaming platforms or play with Bluetooth controllers, particularly when you are on board an electric vehicle parked at a charging station.
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The equipment manufacturer Valeo, also very versed in AI, has set itself the mission of contributing in a manner « tangible et positive » to automobile safety by participating in the democratization of driving aids. Its new camera model is equipped with software that allows it to control the detection system at a lower cost, in order to take place on board entry-level cars.
As for its unique thermal camera, it can flush out a wild boar hiding behind an embankment and thus help prevent collisions with animals, responsible for 20% of road accidents outside urban areas.
“Return to sanity”
More generally, Valeo continues to firmly believe in the development of autonomous driving, despite the lesser interest ostensibly shown by all manufacturers, faced with the growing investments required by electrification and the latent pessimism that the future inspires. short term of the automobile market.
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