Bait, Walmart’s mobile phonewill implement new rental plans that would make people tremble Telcel y AT&T in their war to obtain more clients.
Telcel has had a large part of users in Mexico positioning it as the most used servicein recent years the variety of telephones increasedlike Bait which in 5 years grew 15.1 million users.
new rental plans from Bait,Telcel it also announced changes but in its recharges of 50 and 200 pesos,which benefit the data plus social networks as well as its validity.
Bait announces new rental plans for 2025 to compete with Telcel and AT&T
Bait director, Gabriel Cejudoannounced that it will bet on income plans in the first half of 2025as he declared in an interview, to finish consolidating telephony.
According to his words, already with a robust recharge subscriber base as well as the implementation of the Experience Centers such as Telcel and AT&Tthe income plans are coming, an vital income phase.
Bait has consolidated itself in prepayment (recharges) They still need to have the market they want, which is why they launch the income plans for those who prefer this type of service as offered Telcel y AT&T.
And Expansión cites that the income plans and the deployment of Telcel and AT&T’s 5G networkallowed the first to increase its average Revenue per User by 8.5%, by almost 177 pesos.
Bait director He also mentioned other plans to implement so that his Average Revenue per Userwhich at the moment is low at 72 pesos, according to data from The CIU.
Bait is expanding its service portfolio and offer greater coverage, despite the complaints filed by AT&T and Telcel about walmart’s telephone relationship with Altán Redes.
AT&T and Telcel accuse that Bait is favored by Altán Redes
AT&T and Telcel are uncomfortable with Bait’s advancewhich has become the fourth most important telephone company in mexico, for which they filed a complaint.
The appeal was presented to the Federal Telecommunications Institute (IFT), alleging that Altán redesoperator of a wholesale network, gave favorable conditions to Bait that violate net neutrality.
Bait grew considerably until reaching 15.1 million by the third quarter of 2024.
Altán Redes did not violate neutrality with Baitsince Walmart has great purchasing power and a sales network, which is why it ruled out the complaint Telcel.
How to check Telcel mobile data consumption? Step by step from the app (Unsplash)
What impact will Walmart’s new mobile rental plans have on traditional mobile service providers in mexico?
Time.news Interview: The Future of Mobile Rental Plans – A Conversation with Industry Expert Alex Ramirez
Editor (Time.news): Welcome, Alex! We’re thrilled to have you with us today. With the recent buzz around Bait, Walmart’s mobile phone, and its new rental plans, it seems the competition in the telecommunications sector is heating up. What are your initial thoughts on this progress?
Alex Ramirez (Telecom expert): thank you for having me! I think Bait’s entrance into the mobile rental market is a game-changer. By implementing these new rental plans, Walmart is not just joining the fray but positioning itself as a serious competitor to established players like Telcel and AT&T in Mexico.
Editor: Absolutely. Telcel has dominated the Mexican market for quite some time. What do you think this means for their business model?
Alex: Telcel has built a strong user base and a robust network, but with Bait introducing flexible rental options that could appeal to cost-conscious consumers, we might see some disruption.Telcel needs to adapt quickly—perhaps by enhancing their own service offerings or introducing competitive pricing.
Editor: You mentioned the cost-conscious consumers. How critically important do you think the financial aspect is for users when choosing a mobile service provider?
Alex: It’s crucial. Many users in Mexico and other markets are looking for budget-friendly options, especially as the cost of living rises. Rental plans provide an attractive alternative to traditional contracts, allowing users to avoid long-term commitments, which can be a burden for many. This flexibility might just sway customers away from Telcel’s well-established service.
Editor: That’s a captivating point.Do you think this strategy could also foster innovation within the industry?
Alex: Definitely! When competition intensifies, companies are pushed to innovate. We might see enhancements in service quality,network coverage,and customer support as these firms strive to retain and attract customers. The introduction of rental plans by bait could be the catalyst for a broader shift in how mobile services are structured in Mexico.
Editor: So, in a sense, Bait is not just selling phones, but also shaping the entire market landscape?
Alex: Exactly! They’re not only providing a product but are also setting trends that will ripple through the industry. This could lead to more partnerships and collaborations between companies, and perhaps even the merging of mobile services with retail giants looking to diversify their offerings.
Editor: With all these changes on the horizon, are there any challenges you foresee for Bait as they venture into this new segment?
Alex: Yes, while they have the backing of Walmart’s infrastructure, the challenge lies in competing against the established brand loyalty that Telcel has built over the years. They’ll need to effectively market these rental plans and demonstrate their value in a way that resonates with consumers. Additionally, logistics and customer service will be critical factors in their success.
Editor: It sounds like there’s a lot at stake. As we look ahead, what do you think the landscape of mobile services in Mexico will look like in, say, five years?
Alex: I envision a more fragmented market where traditional service providers like Telcel and AT&T will need to coexist alongside innovative players like bait. we’ll likely see more tailored services, a focus on customer experience, and services that adapt to user preferences and needs.In such an environment,agility and customer engagement will be key.
Editor: Thank you, Alex, for sharing your insights with us today. It’ll be exciting to watch how this unfolds in the coming months!
Alex: My pleasure! Thanks for having me. I’m looking forward to seeing how this competition shapes the future of mobile communications in Mexico.