Balenciaga tightens its ties with Tuscany even more. After announcing last November the opening, scheduled for this year, of the first leather goods production workshop and training center in Cerreto Guidi, about 40 km from Florence and inaugurated on 8 March the new Florentine store in via de ‘Tornabuoni, the new autumn winter 2021 collection just launched to highlight our territory. Background of a model dressed casual with a pink sweatshirt with the words “Gay Pride” and jeans is Pisa, and its famous leaning tower. The city, one of the most popular international tourist destinations in the world before the pandemic together with the other locations that are the backdrop to the campaign designed by Patrick Welde – from Piazza San Marco in Venice to Pont des Arts in Paris and from the Taj Mahal to Agra to the Pantheon of Athens – interprets a proactive message that anticipates everyone’s desire to return to travel. Not only. In line with his idea of fashion also capable of raising awareness on the hot issues of society, the Balenciaga stylist Demna Gvasalia in the shot “set” in Pisa seems to want to link the Gay Pride writing that appears on his model’s sweatshirt with the less known story of Pisa which in 1979 was the first Italian city to host the Gay pride, an event that after forty years welcomed again in July 2019. I’m gay. I grew up in a society where I could not have worn it and there are places in the world where you cannot do it today – we read in a statement published recently in Vogue – important to fight against homophobia. I’m not someone who goes out on the street and shouts. But this is the political activism of fashion that I can do.
April 19, 2021 | 16:10
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