[담배 이제는 OUT!]
Defenseless exposure to the perception that it is less harmful… High risk of causing respiratory disease
Ministry of Health and Welfare announces risks through public service announcement… Smoking scenes in OTT dramas are also problematic.
Giving wrong perceptions to teenagers… “Social discussion is needed for regulation”
“I didn’t know that e-cigarettes also pose a risk of secondhand smoke.”
On the 4th, Mr. Park (26), a college student whom I met at the Yonsei University campus in Seodaemun-gu, Seoul, answered the question, ‘Do you know about the dangers of second-hand smoke from electronic cigarettes?’ Mr. Park used to smoke cigarettes but started using electronic cigarettes about two years ago. As it has a relatively low odor, it is indeed thoght to be less harmful to the health of not only oneself but also those around them. Though, experts warned, “Electronic cigarettes can also cause respiratory diseases due to secondhand smoke,” and “Having the perception that electronic cigarettes are harmless and safe is very hazardous for yourself and the people around you.”
● Electronic cigarettes are also exposed to the risk of secondhand smoke.
the Ministry of Health and Welfare and the Korea health Promotion and Development Institute (KDI) have produced the second anti-smoking advertisement of the year, ‘Electronic Cigarettes Are Not OK at All’, and are broadcasting it through various
According to the results of the ‘Electronic Cigarette Use Behavior and Awareness Survey’ jointly conducted by the Ministry of Health and Welfare and the University of Ulsan in 2022, 8 out of 10 e-cigarette users secretly smoke in indoor and outdoor non-smoking areas. The places where e-cigarettes where secretly smoked were at home, indoors in the car, and outdoors in non-smoking areas.In particular, among smokers who mixed several types of cigarettes, the proportion of respondents who answered “I use it secretly” was high. Jeong Hye-eun, head of the Health Promotion Department at the Ministry of Health and Welfare, said, “Korea’s tobacco control policy is based on the premise that ‘all cigarettes are harmful,’” and added, “Through this advertisement, we will do our best to widely publicize the dangers of electronic cigarettes and create an anti-smoking atmosphere.” .
● OTT is a blind spot in regulating smoking scenes
while scenes of actors smoking appear in the online video service (OTT) drama ’The Glory’, smoking scenes do not appear in domestic terrestrial broadcast dramas. In the case of terrestrial broadcasting, smoking scenes have disappeared since the early 2000s in accordance with broadcasting law regulations. Conversely,in the case of OTT,it is indeed subject to the Information and Communications Network Protection Act,not the Broadcasting Act. This law prohibits the distribution of harmful sites or illegal information, but does not regulate smoking or drinking scenes.
However, many OTT subscribers watch OTT on TV connected to the Internet and perceive it as no different from existing terrestrial broadcasting channels.Experts point out that one of the factors that has recently led to an increase in smoking rates among adults and teenagers is the influence of OTT. Recently, it has been pointed out that social discussion is needed on measures to regulate OTT, which promotes youth smoking.
According to an overseas research report, the probability of becoming a smoker increased by 1.14 times for every 100 exposures to smoking scenes in movies, and people who were exposed to music videos that included e-cigarette scenes were more likely to use e-cigarettes than those who were not exposed to them. It was big. Also, in 2020, the World Health Organization (WHO) warned that e-cigarette marketing would have a negative impact on children and adolescents. Accordingly, some countries agree with the need to regulate OTT smoking scenes and are actively promoting related policies. In September last year, India expanded the ban on exposure to tobacco products in movies and broadcasts to OTT.
Last year, the ministry of Health and Welfare and the Korea Development Institute announced the ‘Media Production and Transmission Guidelines to Prevent Smoking in Children and Adolescents,’ which presented standards for the media industry to refrain from exposing and depicting cigarette smoking scenes when producing content. The guidelines include information that smoking should not be encouraged, induced, or expressed positively. He also asked people not to use expressions that might make people feel that smoking is harmless or less harmful. Yoo Hyeon-jae, a professor of journalism and broadcasting at Sogang University, said, “There is a need to create and encourage a social atmosphere so that the media industry can adhere to the guidelines on its own.”
reporter Park Gyeong-min [email protected]
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