The Lisbon Gate,from the concessionaire “DreamMedia,which was the “biggest advertising billboard in Portugal”,was directly hosted by the public network for six months,without any payment to the provider,reveals to “CNN” this Thursday.
According to documents accessed by “CNN”, the E-Redes inspection confirmed, on August 6, “a situation of misappropriation of electrical energy”.
The panel, which is 25 meters long and eight meters high, was powered by an overhead power line.
Two weeks later, on 23 August, E-redes returned to the site and effectively disrupted the electricity supply.
The inspection was carried out at the request of the Energy Services Regulatory Authority (ERSE).
E-Redes “became aware of the situation through a complaint, and promptly contacted the operator of the electricity distribution network, E-Redes, to evaluate the conditions of the electricity supply”, an official source told “CNN”.
in a statement sent to RenaissanceDreamMedia is competing for “CNN” news.”The use of the term “theft” is false and seriously damages the company’s reputation, as it has already paid E-Redes more than €65,000 of Lisbon Gate energy consumption”, he says.
The company also says that the delays and instability in the energy supply to the panel “exclusively result from operational failures and delays on the part of E-Redes”.
“The validity of the infrastructure was onyl recognized after a 9-month technical dispute and E-Redes never informed the company to turn off the equipment during the process.”
[Notícia atualizada às 19h20, para incluir resposta da DreamMedia.]
How can advertising companies ensure compliance with energy regulations to avoid incidents similar to the Lisbon Gate scandal?
Interview with Energy Regulation Expert on the Lisbon Gate Controversy
Time.news Editor (TNE): Thank you for joining us today to discuss the recent controversy surrounding the Lisbon Gate advertising billboard adn the allegations of misappropriated electricity.Can you start by summarizing the key facts of the case?
Expert (E): Absolutely. The Lisbon Gate, touted as Portugal’s largest advertising billboard, was reportedly powered by stolen electricity from the public network for over six months.An inspection by E-Redes, prompted by a complaint to the Energy Services Regulatory Authority (ERSE), confirmed misappropriation of electrical energy, leading to the disconnection of the power supply.
TNE: This incident raises notable questions about energy regulation in Portugal.What does this mean for advertising companies and their responsibilities regarding energy consumption?
E: It underscores the critical importance of compliance with energy regulations.Companies like DreamMedia must ensure that their energy sources are legitimate and authorized. Mismanagement or unauthorized access to electricity can lead not only to legal repercussions but also to reputational damage, as we’re seeing in this case.
TNE: DreamMedia has contested the use of the term “theft,” stating they have paid over €65,000 for energy consumption. What implications does this have for public perception and the company’s future?
E: Their response exemplifies the public relations difficulties companies face when allegations against them arise. While DreamMedia claims to have compensated for the energy consumed, the initial breach of trust—associated with the alleged theft—could have a lasting impact on their reputation. Customers and partners may begin to question their business practices and reliability.
TNE: The company mentioned that operational failures and delays from E-Redes contributed to the situation. How will this affect relationships within the energy distribution sector?
E: The dispute highlights potential weaknesses in interaction between energy providers and their clients. If operational failures on the part of E-Redes are inherent, it might lead to distrust and hesitancy from advertising and other companies regarding energy contracts.Clearer guidelines and faster response protocols must be implemented to avoid similar pitfalls in the future.
TNE: looking ahead, what practical advice would you give to advertising companies relying on significant energy consumption for their operations?
E: Companies should establish robust compliance mechanisms, ensuring their energy usage is fully above board. Additionally, fostering open communication channels with energy distributors can mitigate risks. Regular audits of equipment and energy sources will also serve to protect against similar situations,safeguarding their reputation and financial health.
TNE: what key lessons should both the advertising and energy sectors take from this incident?
E: The primary takeaway is the necessity of transparency and duty of care in energy consumption. Advertising firms must prioritize ethical energy practices, while energy providers should enhance operational protocols and communication to prevent misunderstandings. Both sectors benefit from a collaborative approach that safeguards against malpractice and enhances public trust.
TNE: Thank you for your insights. this conversation emphasizes the intertwined nature of energy regulation and corporate duty, showing that adherence to ethical practices is crucial for sustainable business.
Keywords: lisbon Gate,DreamMedia,advertising billboard,misappropriation of electricity,E-Redes,energy regulation,public network,corporate responsibility,energy consumption.