2023-11-21 18:43:53
Björk rescued the song Oral from a demo from the late 90s. He discarded it because it seemed too pop for what he was doing then, since he had just made the album Homogenic (1997) are abstract hints and were heading towards something more organic like In the evening (2001), but his pop stage was behind him.
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More than 20 years later, the Icelandic singer has announced the release of the song, in which Rosalía also sings. Björk decided that this collaboration should have an end, so she proposed that her proceeds be dedicated to an organization that protects wild Icelandic salmon, endangered by fish farms in her country and Norway. The publication has suffered two delays, as it was first announced for October 27, then for November 9 and finally for the 21st of the same month. The label, One Little Independent (formerly One Little Indian), on which Björk has published her entire career since the Sugarcubes, has attributed it to “unforeseen events.”
The video clip that was published at the same time as the song is directed by Carlota Guerrero and shows the two artists fighting together in a white space.
Due to both overfishing and sea alteration due to climate change, Icelandic salmon are in danger of extinction. Residents of Seyðisfjörður, in eastern Iceland, are up in arms over the opening of a fish farm growing genetically altered salmon from Norway. They grow three times faster, which is why they suffer pain and 60% of them are born disfigured, as the singer explained. in a recent interview in Dazed magazinecalling them “Frankenstein freaks”.
The inhabitants of Seyðisfjörður have opened a legal process against the opening of this fish farm and it is to pay the legal expenses that the profits raised by the song will go.
The Icelandic artist considered that if she re-recorded her voice she would not achieve a certain nostalgic tone that the demo has, so it occurred to her that if she invited a young voice to add her voice track to the song, she was establishing a link between the past and the present. . Rosalía today is approximately the same age as Björk was when she recorded that song.
The former Sugarcubes has explained in interviews that she thought of asking Rosalía to collaborate because she thinks that the Jamaican dancehall rhythm on which the song is based resonates with what the Catalan does when she mixes electronica and flamenco, since it is a style that influenced reggaeton. In the aforementioned interview in Dazed, she explains that she had her phone number because they already knew each other, so she sent him a text message directly.
Before the publication of the song, a one-minute cut was released, where the lyrics and voices of both could already be heard, and an image of a salmon, taken by Veiga Gretar, an Icelandic climate activist. The theme of the song is not directly related to its charitable objective. “It’s not an activist song. It’s a love song, not about fish. “Although you could write a good punk song about that,” the Icelandic told The Guardian newspaper.
The song is co-produced by the Irish singer (nationalized British) Sega Bodega, dedicated to electronics. The cover is made by artist James Merry, a frequent collaborator of Björk.
A few days before the publication of Oral, had a long journey a post by Björk about Palestine. In it, it showed a political map of the evolution of the borders between Palestine and Israel from 1946 to 2012. The accompanying text said: “Is this sharing?” Currently, Björk is giving concerts in Europe of her Cornucopia tour, after the publication of his 2022 album, Diggers
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