Bloomberg News reported on the 8th (local time) that Korea’s cooking competition program ‘Black and White Chef’ is a huge hit on Netflix, ranking first in viewership ratings in non-English languages for the past two weeks.
In this program, 100 chefs are divided into two categories and compete. There is a white spoon and a black spoon.
White spoons are famous chefs who have received Michelin stars, while black spoons are talented but unknown chefs.
The program pits them against one another. They take off their rank insignia and compete based solely on their skills.
The winner is Seongjun Kwon, a black spoon better known by his nickname ‘Neapolitan Mafia.’ He received a prize of 300 million won.
The popularity of this program has created a huge buzz online, producing a large number of various memes. In particular, the diverse careers of chefs who participated in the cooking war created diverse characters.
Accordingly, new vitality is being breathed into the Korean restaurant industry, which has been struggling since the coronavirus pandemic.
Since the broadcast, the chef’s restaurant that participated in this program has become so popular that reservations are impossible.
The commentary of the two judges, chef Ahn Seong-jae, who runs the Michelin 3-star restaurant ‘Mosu’, and Baek Jong-won, a mogul of the Korean restaurant industry, brought the show to life with their passionate and sometimes conflicting views.
Choi Hyun-seok, a chef who participated in the contest, said, “The restaurant industry, which had been struggling, is receiving attention again, creating a good environment for chefs.”
It is expected that the Korean Wave may spread to the global restaurant industry thanks to the black and white chef.
(Seoul = News 1)
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