ROSE (BLACKPINK) will appear at the K-Pop year-end award ceremony “2024 MAMA AWARDS” which will be held tomorrow, November 22nd at Kyocera Dome Osaka, Osaka, together with Bruno Mars.
This year’s “MAMA AWARDS” will be held in Los Angeles, USA on November 21st (local time), and at Kyocera Dome Osaka in Osaka on November 22nd and 23rd. With the event just around the corner, it has been announced that two of the world’s top stars will be appearing.
Rosé and Bruno Mars released their collaborative song “APT.” in mid October. It debuted at number 8 on the US Billboard Hot 100, and the music video on YouTube has been seen more than 380 million times in about a month, creating an “Apatu whirlwind” around the world. At “MAMA AWARDS”, the world premiere of ”APT.”
November 21, 2024 (Thursday) Los Angeles, USA Dolby Theater (*Local time)
＜Performers＞
Anderson .Paak / ILLIT / Park JY / KATSEYE / RIIZE / TWS / YOUNG POSSE
Friday, November 22, 2024 Kyocera Dome Osaka, Osaka Prefecture
＜Performers＞
BOYNEXTDOOR / ENHYPEN / IVE / izna / Lee Young Ji / ME:I / PLAVE / TREASURE / TOMORROW X TOGETHER / Rose & Bruno Mars
November 23, 2024 (Saturday/Holiday) Osaka Prefecture Kyocera Dome Osaka
＜Performers＞
aespa / BIBI / G-DRAGON / (G)I-DLE / INI / MEOVV / SEVENTEEN / ZEROBASEONE / Byun Woo-seok
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How do award shows like the MAMA Awards influence the global perception of K-Pop?
Interview between Time.news Editor and K-Pop Expert Dr. Emily Han
Time.news Editor: Good morning, Dr. Han! Thank you for joining us today. With the excitement surrounding the 2024 MAMA Awards, particularly with Rosé from BLACKPINK set to perform alongside Bruno Mars, what can you tell us about the impact of such collaborations in the K-Pop industry?
Dr. Emily Han: Good morning! I’m thrilled to be here. Collaborations like this are monumental, especially between K-Pop idols and Western artists. It signals a blending of not just musical styles but also cultural boundaries. Rosé and Bruno Mars are both incredibly talented, and their recent song “APT.” has only heightened anticipation for the awards.
Time.news Editor: Absolutely! The collaboration between them certainly made a splash when it debuted in mid-October. How do you think their performance at the MAMA Awards will influence both their careers and the global music scene?
Dr. Emily Han: Their performance will likely serve as a powerful example of globalization in music. For Rosé, it could solidify her status not just as a K-Pop star but also as an international music icon. Bruno Mars is already a global superstar, so their synergy could attract a more diverse audience to K-Pop, which we’ve already seen happening over the last few years. These events allow fans to appreciate the artistry across genres.
Time.news Editor: That’s a great point. We’ve seen K-Pop grow tremendously in the West, but what do you think this means for the future of such awards like the MAMA Awards?
Dr. Emily Han: As K-Pop’s influence expands, awards like the MAMA Awards will likely continue to evolve to reflect a more global perspective. We’ll see more collaborations and performances that not only celebrate K-Pop but also integrate other genres and artists. This fusion can create a broader platform for emerging artists and could lead to more recognition of diverse musical talent within the industry.
Time.news Editor: Speaking of recognition, what do you think the inclusion of international artists at such K-Pop ceremonies does for the artists who are primarily rooted in that genre?
Dr. Emily Han: It’s a double-edged sword. On one hand, it elevates the profile of K-Pop artists, showcasing their ability to work with global stars. However, it can also create intense pressure to meet high expectations. Still, the overall trend is positive, fostering an atmosphere of collaboration and innovation.
Time.news Editor: That’s insightful, Dr. Han. With the MAMA Awards taking place in both the United States and Japan, how do you see the fan engagement differ between these locations?
Dr. Emily Han: The fan engagement tactics might differ significantly. In the U.S., we tend to see more traditional media coverage, social media campaigns, and live streaming, which draws in a larger, more diverse audience. In Japan, the fan experience is often more intimate, with exclusive merchandise and interactions. The diverse approaches highlight the cultural nuances of each region while still uniting fans under the K-Pop banner.
Time.news Editor: It sounds like a thrilling time for K-Pop fans globally! Before we wrap up, what are you most looking forward to seeing at the MAMA Awards this year?
Dr. Emily Han: I’m really excited to see how Rosé and Bruno’s performance unfolds. The chemistry between them will be fascinating to watch, especially since they just released their collaborative song. Additionally, I’m interested in how the awards will recognize up-and-coming artists as well. It’s always refreshing to see new talent celebrated!
Time.news Editor: Thank you so much for your insights, Dr. Han! The MAMA Awards are shaping up to be an unforgettable event with so much international collaboration on the horizon.
Dr. Emily Han: Thank you for having me! I can’t wait to see what unfolds at the ceremony.
