BOLZANO. It was a somewhat “Milanese” image, as an Italian fashion capital, that Bolzano gave of itself late yesterday afternoon, in the name of manufacturing creativity and entrepreneurship in fashion.
It happened thanks to a South Tyrolean name that identifies first and foremost with a family and therefore with a series of “luxury multibrand” shops between Dobbiaco, Cortina d’Ampezzo and Bolzano. Shops that, starting from the Alta Pusteria area, have brought the most prestigious international fashion to our latitudes.
The store Franz Kraler “they are” the family made up of Franz, Daniela and Alexander Kraler, a family that yesterday hosted the preview presentation of Brunello Cucinelli‘s autumn-winter collection in the Bolzano space in via della Mostra 1 and until the end of the month the shop will be a flagship store of the Umbrian cashmere brand and luxury style.
«Our reality and that of Brunello Cucinelli and its prestigious brand – so Daniela Kraler – are united by the same values: luxury, hospitality and love for the territory». So yesterday, together with Stefano Vitali, Brunello Cucinelli’s right-hand man, the Kralers welcomed important guests, such as leading exponents of the South Tyrolean economy, representatives of provincial and Bolzano politics and other public figures, for an evening of chatting in good style, where the real protagonist was the collection of one of the Italian luxury brands that have developed the most over the years, always in the name of stylistic and qualitative excellence and attention to the quality of work and workers. A philosophy that Cucinelli also transcribed in his book, “The dream of Solomeo – My life and the idea of humanistic capitalism”, given to those present at the evening.