Within the framework of The Good End 2024 which will be carried out from November 15 to 18, Citibanamex bank offered special bonuses of up to 15% on the first purchase for months without interest with any of your credit cards.
In addition, users will be able to take advantage of up to 20% in bonuses with advance purchases in the country’s capital, the CDMX.
For this 2024 edition, Citibanamex will increase the benefit of paying up to 20% in some of the purchases.
The bank explained that the more purchases customers make, the greater the bonus will be. Just as in other years, clients who have their payroll in Citibanamex benefit with a percentage of a greater return on their spending, and for the first time also customers who have their Mortgage Credit with the Banco will be included in these offers.
“In 2023 we managed to grow above the market and this year we hope to maintain these levels of growth, supported by an attractive value offer for our clients, thinking about supporting the family economy and allowing them to take advantage of the bonuses and exclusive discounts with the Bank. “, he assured Carlos Martin del Campo, director of Commercial Strategies for Consumer Banking.
This year more than 200 businesses will participate in Citibanamex offers, among which stand out: Amazon, Mercado Libre, PayPal, Home Depot, Soriana, Telcel, Liverpool.
WHAT WILL MEXICANS BUY?
Even with inflation and uncertainty due to different concerns, 92% of Mexicans plan to purchase in this edition of The Good End and 77% indicates that they previously plan their purchases for these dates, according to an analysis of Kantar, Leading market research agency.
In this fourteenth edition, the category that stands out the most from the rest is clothing (51%) and footwear (49%), and it grew nearly 10 percentage points compared to last year and the 100% plan to acquire some piece in these categories.
In second position are computer or electronic items, purchase intention below -19 points, and 69% of Mexicans will purchase a product in this area.
Another area that loses a little relevance is white line or home furniture, only 56% are going to buy a product for their home, this item fell -6 points compared to the last edition, but it is still the favorite of Mexicans.
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What are the key benefits for consumers participating in The Good End 2024 with Citibanamex’s offers?
Interview between Time.news Editor and Financial Expert
Time.news Editor: Good morning! Thank you for joining us today to discuss the exciting developments surrounding The Good End 2024. With Citibanamex introducing some impressive offers, our readers are eager to learn more. What can you tell us about the significance of these special bonuses being offered this year?
Financial Expert: Good morning! I’m thrilled to be here. The Good End is an important event in Mexico’s retail calendar, and Citibanamex’s decision to offer bonuses of up to 15% on the first purchase and even 20% for advance purchases is quite remarkable. This not only incentivizes consumers to spend but also encourages early shopping, which could lead to a smoother holiday shopping experience.
Time.news Editor: Absolutely! It seems like Citibanamex is really focusing on rewarding their customers. You mentioned that there’s a structure in place where the more purchases customers make, the greater the bonus they receive. How does this approach affect consumer behavior and spending during the event?
Financial Expert: That’s a great point. This tiered bonus system creates a sense of urgency and a desire to maximize benefits. Customers are likely to be motivated to shop more, knowing that each additional purchase increases their returns. This strategy not only boosts sales for retailers but also enhances customer loyalty, as shoppers feel they are being rewarded for their spending.
Time.news Editor: I can see how that would work well. You mentioned earlier that Citibanamex customers with payroll accounts will benefit from enhanced returns. How does this strengthen their relationship with the bank?
Financial Expert: By offering better deals to customers who have their payroll accounts with Citibanamex, the bank fosters a deeper sense of loyalty. It showcases the advantages of banking with them — customers feel valued and more likely to stick with Citibanamex for their financial needs. This is particularly important in a competitive landscape where banks are constantly vying for customer loyalty.
Time.news Editor: It’s impressive to see Citibanamex extending these offers to customers with mortgage credit as well. What impact do you think this will have on their overall business strategy?
Financial Expert: This inclusion is a smart move that reflects a comprehensive approach to customer engagement. It allows Citibanamex to tap into a broader market segment, potentially increasing their mortgage customers’ spending during this shopping event. It demonstrates that they are looking to build long-lasting relationships, recognizing that mortgage holders are valuable clients who can drive significant revenue through retail spending.
Time.news Editor: Citibanamex has expressed hopes of maintaining their growth trajectory from 2023. How realistic do you think that goal is, especially considering consumer sentiment and economic conditions?
Financial Expert: While the retail landscape can indeed be unpredictable, Citibanamex’s well-structured promotional strategy places them in a favorable position. If consumer sentiment is positive, aided by promotions that resonate with shoppers, they could very well sustain their growth. However, external factors like inflation or changes in purchasing power could also play a substantial role, so it will be interesting to see how this unfolds.
Time.news Editor: Thank you for those insights! Before we wrap up, do you have any advice for consumers participating in The Good End this year?
Financial Expert: Absolutely! I’d recommend planning ahead. Take time to review your budget and identify the key purchases you want to make. Also, keep a close eye on those bonus structures to maximize the returns. Lastly, compare prices, as some retailers may offer discounted prices in combination with these bonuses, which can lead to significant savings.
Time.news Editor: Great advice! Thank you for your time today, and I look forward to seeing how The Good End 2024 plays out. It sounds like it’s going to be an exciting event for both consumers and businesses alike.
Financial Expert: Thank you for having me! I’m excited to see how it unfolds as well.