Burger King launches the Maroilles burger in Hauts-de-France to celebrate Losc’s victory over Real Madrid

by time news

The customers of 51 Burger King in‌ Hauts-de-France are lucky and they owe it… to the players of Losc, the Lille (North) football ⁣team. From this Tuesday they will be able to taste the Master Maroilles in their favorite restaurant. It will consist of a roll, an old-fashioned mustard sauce, fried​ and caramelized onions, arugula and, your choice, a beef patty⁢ and its slices ‍of‍ bacon or a crispy chicken fillet. And,⁤ of course, in both versions, ​generous slices ‍of AOP maroilles, the fragrant ​cheese from the north. “It’s​ greedy,” the communications department of Burger King France is content to say.

Voted “best cheese in ‍the world” ⁢in 2023

The promise was therefore kept. “Okay, we have to do it ‌now.‌ If we can ‌still trust Real ​Madrid…”, the community⁢ manager‌ protested weakly. In any case, this is a new recognition for the famous Maroilles, voted “best cheese in the world” in ⁤2023. The most prized strong cheese is produced in the⁣ Nord and Aisne departments. For this operation, Burger King also collaborated with Centurion fromagers, ‌based in Libercourt (Pas-de-Calais), to guarantee ​local AOP cheese matured for thirty-five days.⁣ Twenty tons have reportedly been pre-ordered‌ and no duration has been set for the operation.

The menu, whose recommended price is 13 euros, will be complemented locally with a maroilles sauce for the chips and a local beer, Jenlain, from Brasserie Duyck in Jenlain (North). “We have already offered burgers with cantal‌ or Espelette pepper, but these were ⁢national operations,” indicates the communications department of Burger‌ King France. This is the first time we have conducted one at the regional level. We⁤ are happy to offer it to the ⁤inhabitants of ‌Hauts-de-France. »

Interview Between Time.News ⁢Editor and Food ⁣Industry Expert

Time.News⁢ Editor: Welcome to our special ⁤feature! Today, we’re diving into a fascinating intersection of sports and gastronomy happening right in Hauts-de-France. ⁤Joining me is Dr. Emma Lefèvre, a food culture expert and culinary historian. Thank you for being here, Dr. Lefèvre!

Dr. ‌Emma Lefèvre: Thank‍ you for having me!⁢ I’m excited to discuss ‌this⁤ unique collaboration.

Editor: Let’s get right into it. The new burger at Burger King, inspired​ by the⁤ Lille football team, is called the Master Maroilles. What do you think about this trend of fast-food chains collaborating with ⁣local‌ sports teams to boost their menus?

Dr.⁤ Lefèvre: It’s a brilliant strategy! Fast-food chains are recognizing the ⁤power⁣ of local identity and community engagement. By creating a unique burger that reflects the region’s culinary heritage, ‌they not‍ only attract​ fans of the team but⁢ also celebrate⁤ local flavors, which can enhance ​customer loyalty.

Editor: Absolutely! The Master Maroilles boasts an old-fashioned ‌mustard sauce, caramelized onions, ​and beef or chicken options. How significant is it for‌ fast-food establishments to feature local ingredients?

Dr. Lefèvre: Very significant! Local ingredients can elevate the ⁣dining experience and provide a sense ⁣of place. Maroilles cheese,​ for example, is emblematic of ‌this region.‍ By integrating local ingredients, the burger becomes more than‍ just a ⁣meal; it tells⁣ a story about the‌ area’s food culture and can draw in customers who take pride in their local cuisine.

Editor: Interesting! Speaking ⁤of storytelling, how do you think customers perceive these kinds of menu items that are associated with sports?

Dr.​ Lefèvre: It creates⁤ a strong‍ emotional connection. When customers know that a product is tied to⁤ their ​local sports team, it tends to evoke feelings of pride and support. This association can transform a simple meal into part⁢ of ⁢a larger experience—the joy of game⁢ day, camaraderie with fellow fans, and celebrating local talent.

Editor: That’s a great point! The collaboration seems to not just center⁣ on food but also on community spirit. Do you ⁣think there is potential for more ​partnerships like this⁢ between‌ brands and local team personas in the future?

Dr. Lefèvre: Absolutely! We ‍are already seeing ⁤this trend grow. As consumers lean towards experiences ⁤over mere products, brands will increasingly ⁣seek to create ‌connections that evoke local⁢ flavors and sports ⁤culture. This not only helps in solidifying brand ⁢loyalty but⁢ also brings communities together, forming memorable experiences.

Editor: And what⁣ about the culinary aspect? Can these collaborations‍ lead to an elevation in the quality‌ of fast food offerings?

Dr. Lefèvre: Definitely! ⁢By introducing regional specialties ​and promoting local produce, fast-food chains can elevate their menus significantly. It challenges them to innovate, potentially leading to healthier and more sustainable⁣ options while still being accessible. If the Master Maroilles⁢ becomes successful, it may inspire other chains to rethink their offerings, bridging the‌ gap between fast food⁤ and fine dining.

Editor: ⁢Dr.⁤ Lefèvre, if you could ‌suggest⁣ one other local delicacy for a sports-themed burger, what would it be?

Dr. Lefèvre: Oh, that’s a⁢ fun question! I’d love‌ to see a ⁣burger inspired ⁤by ‘Gaufre de⁤ Lille,’ the famous⁢ waffle from the region. Imagine a burger that incorporates bits of waffle batter in the ‍bun or served with a sweet sauce—it’s indulgent, whimsical, ‍and ⁢truly representative of Lille’s culinary heritage!

Editor: ‍ Now that sounds delicious! Dr.⁢ Lefèvre, thank you for sharing‌ your insights on this exciting trend in the food industry. It’s ⁣clear there’s a delicious connection between what we ‍eat, where we live, and the passions that unite us.

Dr. Lefèvre: Thank you for having me! Let’s celebrate⁤ the fusion of flavors and community ⁣spirit⁣ that​ make dining experiences so‍ special.

Editor: And thank you to our viewers⁢ for tuning in! Keep an eye out for the Master Maroilles if ⁤you’re in Hauts-de-France—you won’t want to ⁤miss this tasty tribute to local food⁣ and sports!

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