2024-02-20 20:14:34
By Claudia Cohen
Published 1 hour ago, Updated now
By acquiring Vizio, Walmart will be able to sell advertisements through television streaming services. JUSTIN SULLIVAN / Getty Images via AFP
ANALYSE – This unexpected $2.3 billion operation looks like a marriage between the world of retailers and that of video entertainment.
Walmart no longer wants to just sell pasta, shampoo or socks to Americans. It wants to become, like one of its great rivals Amazon, a new media and advertising giant. On Tuesday, the “first grocer” in the United States announced that it would put $2.3 billion on the table to acquire the American manufacturer of connected televisions Vizio. , listed in New York. Vizio’s Smart TV operating system, SmartCast, has more than 18 million active users. The amount of the acquisition corresponds to $11.50 per share, a premium of 47% compared to Vizio’s stock price before the announcement.
A takeover with increased ambitions
This unexpected operation takes on the appearance of a marriage between the world of retailers and that of video entertainment. « This rather spectacular movement comes from afar », comments Raphaël de Andréis, head of Havas France. Four years ago, Walmart should have, alongside Oracle, become the owner of the American activities of a TikTok then…
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