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The Legacy of Jesús Castillo Villegas: A Testament to Books and Community in San Salvador

The world of literature often intersects with our lives in profound ways. For many, entering a bookstore isn’t just about purchasing a book—it’s about the memories, conversations, and connections formed in that space. One such space was “Second Reading,” a small bookstore in the heart of San Salvador, where books transformed from mere printed pages into a gateway for community and learning. This story is about the last of the old guards, Jesús Castillo Villegas, who touched countless lives through his love for literature.

From Educator to Bookseller: A Lifelong Journey

Jesús Castillo Villegas, the last traditional bookseller in Salvador’s historic center, left this world on March 19, 2025, at the venerable age of 93. His life was a tapestry woven with threads of teaching, mentorship, and books. Castillo was more than a seller; he was an educator who shaped generations of students. Throughout his 30 years in the educational field, he brought knowledge and passion to the classroom, becoming a renowned figure not just for his teachings but for his innate ability to inspire.

The Birth of “Second Reading”

In the 1990s, Castillo founded “Second Reading,” a haven for bibliophiles. Located on the bustling 2nd North Avenue, known today as “Mons. Romero,” the store became a beloved corner for writers, poets, photographers, university students, professors, and citizens eager for knowledge. Here, the diversity of literature thrived. Patrons weren’t merely buying books; they were engaging in enriching discussions over coffee and bread. The cozy ambiance encouraged the mingling of ideas, creating a community atmosphere.

A Unique Literary Legacy

The most fascinating aspect of Castillo’s bookstore was a special book where visitors shared their experiences and blessings. This compilation of reflections became a cherished artifact, adding a personal touch to the store’s legacy. Visitors left notes of appreciation and even documented the donation of books, transforming a simple collection into a testament to the community’s love for literature. Castillo referred to this precious book as his “jewel,” emphasizing the deep emotional connection between him and his patrons.

Connecting Generations through Literature

Between its walls, “Second Reading” served as a starting point for many writers, a sanctuary for students, and a gathering space for intellectual discussions. The collective memory of visitors highlights how Castillo’s vision transcended commerce; he built a community based on a shared love of literature. Among the pages of the visitor book lay written testimonies of significant connections formed over shared literary interests—a profusion of warmth emanating from each entry.

The Decline of Book Retail in San Salvador

Unfortunately, not all stories can continue indefinitely. The rise of digital media and the exorbitantly high rents within the historic city center have dealt heavy blows to traditional bookselling. During recent years, several other bookstores, once lively with the spirit of literature, have shut their doors, unable to cope with the financial demands placed on them. The landscape of independent bookstores continuously shrinks, with only a handful surviving the economic pressures. “I feel tired,” Castillo had remarked during his last days at the store, foreseeing the inevitability of change.

Local Impact of Global Trends

This narrative of decline is not unique to San Salvador. Cities across the globe, including major American urban centers, are witnessing similar trends. Independent bookstores are closing as digital platforms become more accessible and mainstream. A recent survey by the American Booksellers Association reported that around 30% of independent bookstores in the U.S. have been forced to close their doors in the past decade. However, those remaining are adapting, such as by hosting community events, enhancing the in-store experience, and using social media to foster connections with readers.

The Emotional Void Left Behind

With Castillo’s passing, numerous former students, patrons, and fellow book lovers reflected on their experiences and the void left in the community. Often, they reminisced about the rich tapestry of conversations and friendships cultivated in “Second Reading.” His homey store was likened to a second home for many, a place where one could not only find books but also wisdom and camaraderie. Such community hubs are vital in a world that increasingly seems disconnected, offering an emotional anchor for those weary from the fast pace of modern life.

Building a Sustainable Literary Future

In the aftermath of Castillo’s death, there is hope for a renaissance of independent bookstores. New business models are emerging, with an emphasis on promoting local authors and creating immersive experiences. Bookstores that host events, such as readings, discussions, or workshops, can draw in communities eager to engage, learn, and celebrate literature collectively. As evidenced by the success of independent bookstores in the U.S., particularly those that have adapted to the changing market, there’s a path forward for nurturing a renewed interest in local literary culture.

Strengthening the Community through Literature

What remains now is the challenge of preserving and honoring the legacy of figures like Castillo. Educational programs that place emphasis on local authors and historical narratives can ignite interest in literature, while outreach programs within schools can remedy the declining focus on reading. By involving students in book donations or hosting book fairs that encourage connections between young readers and local bookstores, we can continue to nurture the seeds of literary passion that were sown by dedicated educators like Castillo.

Engaging Younger Generations

As independent bookstores seek to engage younger generations, they can leverage technology to create hybrid spaces that integrate the digital realm. Bookstores can establish an online presence that allows them to not only sell books but also feature podcasts, live-streamed readings, and virtual book clubs. By bringing literary discussions into the homes of younger audiences, they create new pathways for those who may not walk into a bookstore the same way their predecessors once did.

Conclusion: Embracing Change While Honoring the Past

Ultimately, the story of Jesús Castillo Villegas and his bookstore is a microcosm of a larger narrative about change, community, and the enduring power of the written word. While the landscape of literary retail is shifting, the essential role of books in fostering connection, understanding, and growth remains unchanged. It is incumbent upon us to foster new initiatives that echo Castillo’s values, ensuring that his legacy continues to inspire future generations.

FAQs about the Current State of Bookstores

What challenges are independent bookstores facing today?

Independent bookstores are facing an array of challenges, including high rent costs, competition from online retailers, and changes in consumer behavior toward digital content and e-books.

How can bookstores compete with e-commerce?

By creating unique experiences, hosting author events, offering personalized recommendations, and developing a strong online presence, independent bookstores can create a loyal customer base that values community engagement over convenience.

Why are independent bookstores important to communities?

Independent bookstores provide a space for community interactions, promote local authors, host cultural events, and serve as educational resources, enriching the community’s literary culture.

Dive Deeper: Related Articles You Might Like

• How Indie Bookstores Are Overcoming Modern Challenges
• Tracing the History of Bookselling in America
• Community Improvement Through Literature: A Guide

Join the Conversation

What are your thoughts on independent bookstores? Share your experiences or favorite local spots in the comments below!

The Enduring Power of Independent Bookstores: A Conversation on the Legacy of jesús Castillo Villegas

Time.news: Welcome,readers. Today we’re joined by Amelia Stone, a leading expert in literary communities and sustainable bookstore models, to discuss the recent passing of Jesús Castillo Villegas and the broader implications for independent bookstores worldwide. Amelia, thank you for being here.

Amelia Stone: It’s my pleasure. Thank you for having me.

Time.news: Amelia, the article paints a beautiful picture of Jesús Castillo Villegas and his bookstore, “Second Reading,” in San Salvador. What struck you most about his story?

Amelia Stone: What resonated most was the idea of a bookstore as more than just a retail space. “Second Reading” wasn’t just selling books; it was fostering community,encouraging dialog,and serving as a launchpad for writers [[1]].Castillo’s visitor book, his “jewel,” is a powerful symbol of the deep connections that bookstores can create – acting as a physical record of community love for literature.He was truly an independent bookstore champion before it was fashionable.

Time.news: the article highlights the challenges faced by independent bookstores – rising rents, competition from e-commerce, and shifting consumer habits. What’s your perspective on these challenges?

Amelia Stone: The struggles are real. As highlighted, approximately 30% of independent bookstores in the U.S. closed in the past decade. The convenience and pricing of online retailers are powerful draws [[1]]. High rents in urban centers add another layer of difficulty.However, independent bookstores offer something e-commerce simply can’t replicate: a tangible, curated experience and a sense of belonging [[2]]. This has led many to embrace the benefits of a community bookstore.

Time.news: The piece mentioned how bookstores are adapting – hosting events, enhancing the in-store experience, and using social media. Can you elaborate on strategies independent bookstores can use to thrive in the digital age?

Amelia Stone: Absolutely. Independent bookstores must leverage their unique strengths. Think of how Powell’s Books became the worlds largest independent bookstore by taking some of these steps [[3]]! Firstly, curation. Independent bookstores can offer personalized recommendations and focus on niche genres, catering to specific interests better than algorithms. secondly, community. Hosting author events, book clubs, workshops, and children’s story times draws people in and creates loyalty [[2]]. Thirdly, a strong online presence. An e-commerce platform, social media engagement, podcasts, and virtual book clubs can extend their reach beyond the physical store. Fourthly,collaboration. Partnering with local authors, artists, and businesses strengthens community ties and cross-promotes each other.

Time.news: The article also emphasizes the importance of engaging younger generations.What practical steps can independent bookstores take to attract and retain younger readers?

Amelia Stone: it’s crucial to meet younger readers where they are, which is increasingly online. Independent bookstores should leverage platforms like TikTok, Instagram, and YouTube to promote books, authors, and events [[1]]. They can also create content specifically tailored to younger audiences, such as book reviews, reading challenges, and behind-the-scenes looks at the bookstore. Incorporating technology into the in-store experience, such as interactive displays or digital reading nooks, can also be appealing. Ultimately, it’s about making literature accessible, engaging, and relevant to young people’s lives.

time.news: In San Salvador, Castillo built a legacy that included a special book where visitors shared their experiences. what valuable lessons can bookstores take from this tradition?

Amelia Stone: That’s a beautiful example of how independent bookstores can cultivate a sense of ownership and participation among their patrons. A visitor book, a suggestion box, or even an online forum can create opportunities for customers to share their thoughts, recommendations, and stories [[2]]. This not only strengthens the community but also provides valuable feedback for the bookstore’s owners and staff, helping them better understand and serve their customers’ needs.

Time.news: what advice would you give to readers who wont to support their local independent bookstores?

amelia Stone: There are many ways to show your support! Firstly, shop local! Choose independent bookstores over online retailers whenever possible [[1]]. Secondly, attend events. Participate in author readings, book clubs, and other gatherings to connect with fellow book lovers and support the bookstore’s programming. Thirdly, spread the word. tell your friends and family about your favorite independent bookstores and share your experiences on social media. Fourthly,consider purchasing gift cards or memberships. This provides independent bookstores with vital financial support. remember that independent bookstores aren’t just selling books; they’re building community. By actively participating in that community, you’re ensuring that independent bookstores continue to thrive for generations to come.

Time.news: Amelia Stone, thank you for sharing your insights and expertise. It’s a powerful reminder of the vital role independent bookstores play in our communities and the importance of supporting them.

Amelia stone: Thank you for having me. It’s a conversation worth having.