Cult shoe brand Künzli saved: an entrepreneur buys the company – News

by time news
  • Roberto Martullo buys Swiss shoe manufacturer Künzli. He is the husband of SVP National Advisor and head of EMS Chemistry, Magdalena Martullo-Blocher.
  • About a month ago, the traditional company announced that it would be closing at the end of the year because no succession plan could be found.
  • Now follows the almost 100-year history of the Swiss shoe brand. All employees in Windisch in Aargau can keep their jobs.

The news provoked great emotions among many shoe fans: ​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​a month has been announced by owner Barbara Artmann.

It would be the end of the cult shoes with the five stripes. Now there is a solution – the Künzli shoes last.

Legend:

The shoes with the five stripes enjoyed cult status in the 2000s before being temporarily discontinued due to a trademark dispute.

Keystone / GAETÁN TOWN

Roberto Martullo, the husband of the National Councilor of the SVP Magdalena Martullo-Blocher, is joining the breach, as Künzli announced in a statement. Martullo is buying the company and will take the reins in operational management from January.

The transfer of know-how is guaranteed because the previous owner Barbara Artmann will be with the transfer until the middle of 2025 or “for as long as he wishes”. This ensures that production and order processing continues.

Cult shoe brand Künzli saved: an entrepreneur buys the company – News

Legend:

All employees at the company’s headquarters in Windisch AG can keep their jobs.

SRF

There is also good news for employees: jobs will be kept. You have received the offer to revoke the termination notices already given. “With the exception of one employee who is traveling, everyone accepted the offer,” says Barbara Artmann. The production of shoes will also continue in Albania.

This is the best day of my life.

Artmann is relieved at the solution: “This is the best day of my life – it’s amazing. Künzli and achievements span almost 100 years of shoe history.”

This was a dream: “Of course, going public was associated with the secret hope that there might still be a way to save the shoe brand.”

The rescue was a heartwarming affair

For the future owner Roberto Martullo, the purchase of the shoe brand is also a matter of heart: “As a teenager, I played a lot of football and did athletics – apart from Puma and Adidas, only Künzli was a good alternative. .”

If I can save Künzli, I will.

That’s why he was touched when he finally heard of the cult brand. “Then I said to myself: If I can save Künzli, I will do that too.”

Other than wearing shoes, Martullo said he doesn’t know much about the industry. However, his parents worked in the shoe industry for 40 years. That’s why he was born with a certain affinity.

Planned expansion in the sneaker segment

Today Künzli shoes are well represented in the orthopedic sector. Martullo emphasizes that it is vital to continue to serve this sector and expand know-how in this area. “The field of ortho is important, but that alone is not enough.”

That’s why he also wants to renew the Künzli brand: “The sneaker sector is a big market. In the future, young people should think more about Künzli when they buy a sneaker.”

First, Martullo wants to do a market analysis. Then it will be decided how the next chapter in the history of Künzli shoes will continue.

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