The estimated economic impact for the celebration of the Day of the Dead in the country’s capital will reach 10 thousand 981 million pesosrepresenting an increase of 26.7% compared to the figures obtained in 2023.
This is how he explained it José de Jesús Rodríguez Cárdenas, leader of the Canaco CDMX, who pointed out that the sale of flowers will bring with it an economic benefit of 70 million pesos; benefiting 4,587 businesses related to the sale of these products.
He estimated that in 2024, more than 2 million people will go to the cemeteries to visit their deceased.
The president of the Chamber of Commerce of Mexico City listed the lines whose sales dynamism will be more favorable.
He mentioned the businesses dedicated to flower sale, bread, sweets, costumes y alcoholic beveragesin addition to businesses such as self-service stores, convenience stores, hotels, entertainment venues, bars and dance centers.
He highlighted that the Mexico City It is one of the main attractions of the country during these festivities, so an average hotel occupancy of between 67% y 75%.
The busiest areas in this period will be Historic Center, Coyoacán, Chapultepec, Polanco, Airport and Xochimilco. he pointed out that this period of festivities concentrates events such as the Cempasúchil Flower Festival, the Catrinas Mega Procession, the Skull Festival in Aztlán Parque Urbano, the Day of the Dead Night Walk, the Monumental Offering, the Mexican Exhibition and the Great Day of the Dead Parade, where 5 thousand people will attend.
While at the national level it is expected that 4.8 million businesses in the commerce, services and tourism sector They will benefit from this spill, in particular by the offer of services and sales in businesses such as hotels, accommodation by application, restaurants, travel agencies, transportation, food and beverages, costumes and public candy.
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Interview Between Time.news Editor and José de Jesús Rodríguez Cárdenas, President of Canaco CDMX
Time.news Editor: Welcome, Mr. Rodríguez Cárdenas. Thank you for joining us today to discuss the upcoming Day of the Dead celebrations in Mexico City. It’s fascinating to see such substantial economic projections for this year’s event.
José de Jesús Rodríguez Cárdenas: Thank you for having me. Yes, we are looking at an estimated economic impact of nearly 11 billion pesos this year, which is quite significant—about a 26.7% increase from last year.
Time.news Editor: That’s remarkable! What do you attribute this increase to? Are there specific factors contributing to this growth?
José de Jesús Rodríguez Cárdenas: Absolutely. Several factors are at play. There has been a strong resurgence in cultural celebrations post-pandemic, and people are eager to fully engage in traditional customs again. Additionally, the sale of flowers, a critical aspect of the celebration, is expected to generate about 70 million pesos, benefiting over 4,500 businesses that specialize in these products.
Time.news Editor: It’s fascinating how a cultural celebration can have such a significant economic ripple effect. Can you share more about the expected turnout this year? How many people are you anticipating will visit cemeteries?
José de Jesús Rodríguez Cárdenas: Our estimates suggest that more than 2 million people will visit cemeteries to honor their loved ones. This not only reflects the cultural importance of the Day of the Dead but also highlights how significant these gatherings are for the community.
Time.news Editor: Considering the scale of these gatherings, how are local businesses preparing for this influx of visitors?
José de Jesús Rodríguez Cárdenas: Local businesses are ramping up their preparations in various ways. Many vendors are stocking up on traditional offerings like sugar skulls, marigolds, and candles. We’ve also encouraged businesses to enhance their customer service and possibly extend their hours to accommodate the increased foot traffic.
Time.news Editor: Speaking of traditional offerings, what do you believe makes the Day of the Dead so unique compared to other cultural celebrations around the world?
José de Jesús Rodríguez Cárdenas: The Day of the Dead is deeply rooted in Mexican culture and represents a beautiful fusion of indigenous traditions and Spanish influences. It’s not just a day of mourning; it’s a vibrant celebration of life and remembrance. Families create altars, or “ofrendas,” filled with offerings for their deceased, embodying love, respect, and a rich tapestry of memories.
Time.news Editor: It certainly sounds like an event that resonates on many levels. With the rise in tourism during this time, have there been any initiatives aimed at promoting sustainable practices during the celebrations?
José de Jesús Rodríguez Cárdenas: Yes, sustainability is crucial. We’re encouraging businesses to use biodegradable materials for their offerings and minimize waste. There’s a growing awareness of environmental impact, and we’re seeing more vendors and visitors taking part in eco-friendly practices.
Time.news Editor: That’s wonderful to hear. Before we wrap up, is there any message you would like to share with our readers ahead of the Day of the Dead?
José de Jesús Rodríguez Cárdenas: I’d like to emphasize the importance of participating in this celebration—whether through visiting relatives’ graves or supporting local businesses. It’s an amazing opportunity to connect with our culture and honor those who came before us, creating shared moments and community ties.
Time.news Editor: Thank you, Mr. Rodríguez Cárdenas, for sharing your insights. The Day of the Dead celebrations sound like an incredible experience for both the economy and the community.
José de Jesús Rodríguez Cárdenas: Thank you for having me! I hope everyone can take part in this beautiful tradition. We look forward to seeing the streets filled with life, color, and remembrance.