2024-10-21 19:15:00
De la Granja, the leading 100% Guatemalan juice brand in Central America, has announced the launch of its “Together We Transform Lives” campaign. As part of the International Day to Fight Breast Cancer, celebrated on October 19, De La Granja donated to the Friends Against Cancer Foundation (FUNDECAN) for the benefit of patients diagnosed with breast cancer.
Perspective Writing
“With more than 18 years of experience in the market, De la Granja reaffirms its commitment to the naturalness and freshness of its products, seeking to be an ally in the lives of Guatemalan women and families affected by breast cancer. The brand’s initiative was born 10 years ago, with the aim of repaying the trust of its consumers, especially women, by carrying out positive actions” said Silvia Maria Maldonado, De la Granja Brand Manager.
De la Granja dresses in pink in October to celebrate this very relevant cause, trying to position itself as a socially responsible and sustainable brand. (Credit. Perspective).
The campaign is implemented through a monetary donation that will be given to the Friends Against Cancer Foundation and will be used to finance radiotherapy treatments and psychological support therapies for Guatemalan families.
Since 2012, De la Granja has been committed to the fight against breast cancer and has changed the lives of many Guatemalan women through his “Transformation of Lives” campaign with various donations to FUNDECAN; all to support this cause. This year, the campaign will run from 19 October to 19 November and will be communicated through different media, reinforcing the importance of raising awareness about this disease.
“Food Maravilla, through its initial brand, De la Granja, continues to support social causes, such as the fight against breast cancer. We do it because we believe in the importance of repaying the trust of our consumers through actions that generate positive impacts and change the lives of Guatemalans.”, said Ricardo López, Category Manager.
De la Granja dresses in pink in October to celebrate this very relevant cause, trying to position itself as a socially responsible and sustainable brand.
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