I went viral on Tiktok a few weeks ago and it will soon be available in Germany: the popular Dubai chocolate.
Lindt & Sprüngli GmbH
Published4. November 2024, 12:30
Lindt & SprüngliHype chocolate from Dubai is available in Germany – soon here too?
The hype surrounding Dubai chocolate is not going away. Now Lindt & Sprüngli is bringing it to Germany.
Everyone wants to have it: the Dubai chocolate, which has gone viral on Tiktok in the last few weeks. Now Lindt & Sprüngli Germany seems to have discovered the potential of chocolate filled with pistachio cream: the hype chocolate bar will be available from November 9 – but only in limited quantities and initially only in selected Lindt branches in Germany.
Only 1000 tablets available
A total of 1,000 bars have been handcrafted and will soon be available on a phased basis in selected Lindt branches. Sales start on November 9 in Düsseldorf, on the 11th in Berlin, on the 12th in Frankfurt, on the 13th in Hamburg, on the 14th in Aachen, on the 15th in Stuttgart and on the 16th in Cologne. The popular chocolate bars will then be available in the online store – while stocks last.
Dubai chocolate costs 14 francs
Cost of a chocolate bar: 14 francs. “What is special is the texture: gently melting Lindt milk chocolate covers an incomparable filling with a particularly high proportion of the best pistachio pulp (24 percent), crunchy Kadayif and velvety tahini,” recommends Lindt & Sprüngli Germany the product in its press portal.
Great enthusiasm on Instagram
After the announcement on Instagram, there was great enthusiasm. “Oh my God, dream come true,” was one of hundreds of comments. Or: “This definitely needs to go into mass production!” Lindt & Sprüngli Germany then said: “We are overwhelmed by your interest in Lindt Dubai Chocolate and understand that you are concerned about not getting a bar due to limited quantities. So we are looking at how we can meet the higher quantity request.”
Will Dubai chocolate come to Switzerland too?
We wanted to know if the famous chocolate also came to Switzerland and asked Lindt & Sprüngli. A media spokesperson confirms that sales in Germany are currently limited to 1,000 bars. “There are currently no plans to
Depending on the feedback from the market, we will decide what to do next.
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Interview between Time.news Editor and Chocolate Expert
Editor: Welcome to Time.news, where we dive deep into the latest trends shaping our world! Today, we have the pleasure of speaking with Dr. Emily Hart, a culinary expert specializing in global confectionery trends. Emily, thank you for joining us!
Dr. Hart: Thank you for having me! I’m excited to discuss this delicious topic.
Editor: Let’s jump right in. Recently, a chocolate from Dubai went viral on TikTok, leading to quite the buzz! Can you tell us why this particular chocolate has captured such widespread attention?
Dr. Hart: Absolutely! The Dubai chocolate, crafted by Lindt & Sprüngli, has a unique profile that combines high-quality ingredients, including 24% pistachio pulp. The blend of creamy milk chocolate with crispy Kadayif and rich tahini offers a texture and flavor combination that is quite rare. It’s this unique formulation, coupled with effective marketing on social media platforms, that has led to its viral status.
Editor: It’s fascinating how social media can shape food trends. Speaking of which, this chocolate will soon be available in Germany, but only in limited quantities. Why do you think rarity influences consumer behavior?
Dr. Hart: Rarity often creates a sense of urgency. When consumers know that only a limited number of items are available, it sparks desire and competitiveness. This phenomenon is sometimes referred to as “scarcity marketing.” In the world of chocolates, where personalization and unique experiences are highly valued, limited editions can really drive interest and excitement.
Editor: Speaking of excitement, the launch will feature only 1,000 handcrafted bars, available over several days in various cities. Why do you think Lindt chose to spread out the release like this?
Dr. Hart: This phased approach not only builds anticipation but allows Lindt to gauge demand as they roll out the product. Each city has its unique market dynamics, and staggered launches enable them to tailor marketing efforts according to consumer responses in each location.
Editor: The price point is also intriguing, set at around 14 francs per bar. How does pricing factor into the overall appeal of gourmet chocolates?
Dr. Hart: Gourmet chocolates are often viewed as luxury items, and a higher price can signify quality and exclusivity. Consumers are willing to pay a premium for the artistry involved in chocolate making, especially when they perceive it as a unique or special treat. This specific chocolate also emphasizes its top-quality ingredients, which justifies the price tag.
Editor: There’s been significant enthusiasm on platforms like Instagram surrounding this product. How important do you think influencers and social media reviews are for premium products today?
Dr. Hart: Influencers and social media play a crucial role in today’s food landscape. Their endorsements can significantly impact consumer perceptions. A visually appealing product like this chocolate is perfect for social media sharing. When users post their experiences, it creates a ripple effect that enhances visibility, drives sales, and builds a community around the product.
Editor: With such a strong response and marketing strategy, do you think we’ll see more international chocolate brands attempt similar launches using social media?
Dr. Hart: Absolutely! The success of the Dubai chocolate could set a precedent for more chocolate brands to leverage social media platforms for launching their unique products. As consumers seek out new and exciting experiences, brands will likely take note of the growing trend towards blending gourmet with accessibility through viral marketing.
Editor: Thank you, Emily, for your insights! It’s clear that the world of chocolate is as dynamic and vibrant as the flavors it offers. We look forward to seeing how this trend develops in the future!
Dr. Hart: Thank you for having me! The excitement in the chocolate world is certainly something to keep an eye on.