In order to “humanize” the use of technologies in the tourism sector, on November 27 and 28, the third edition of World Tourism Trends Summit.
Margarita Carbajal, president of the Federation of Tourism Entrepreneurs (Fetur) reported that the event that is held together with the government of Quintana Roo aims to bring technology closer to tourism entrepreneurs.
In a press conference, he pointed out that the use of technology increases productivity from 25% to 30% of companies, for which he called on the tourism sector to adopt new technologies to promote the country’s destinations.
The “Tourism and Technology” forum will have the presence of 500 technology participants who will present the benefits of its use in the sector. And one is expected economic benefit of 11 million pesos.
In this regard, Joan Passolas, Fetur’s International Relations advisor, said that the objective is to “humanize technology.”
He stated that the tourism industry must be updated because unlike 20 years ago, currently the largest seller of airline tickets does not have a single aircraft. The same with hotel reservations that are made through platforms and the main sellers are not hotel owners.
Bernardo Cueto, Secretary of Tourism of Quintana Roohighlighted that the event that will take place in Cozumel seeks to generate services to achieve greater competitiveness in tourist services.
He pointed out that Cozumel receives one million tourists a year, in addition to five million “cruise passengers” who pass through the island.
The secretary of Quintana Roo tourism He said that this entity has an offer of 135 thousand rooms, in addition to the rooms that are rented through platforms.
“Let’s take advantage of this space of coexistence to listen to prepared people like Don Joan Passolas… and take advantage of the rethinking of tourism in Mexico,” he said. Bernardo Cueto.
MC
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What are some examples of technologies that enhance the tourist experience while maintaining personal interaction?
Interview Between Time.news Editor and Margarita Carbajal, President of Fetur
Editor: Thank you for joining us today, Margarita. It’s a pleasure to have you. Let’s jump right in. The recent World Tourism Trends Summit sounded like an enlightening event focused on humanizing technology within the tourism sector. Can you tell us a bit more about the aim of the summit?
Margarita Carbajal: Absolutely! The World Tourism Trends Summit, which took place on November 27 and 28, was designed to bridge the gap between technology and tourism entrepreneurs. Our goal was to demonstrate how innovative technologies can enhance the tourism experience while also focusing on the human element of service. This is crucial in an industry built on personal interactions.
Editor: That’s a fascinating approach! You mentioned in a press conference that utilizing technology can increase productivity by 25% to 30%. Could you elaborate on what specific technologies you’re advocating for?
Margarita Carbajal: Certainly! We’re looking at various technologies, from simple digital tools like booking management systems to more advanced AI-driven solutions for personalizing customer experiences. For example, chatbots can help manage customer inquiries swiftly, allowing staff to focus more on face-to-face interactions while still providing excellent service.
Editor: It sounds like there’s a push to modernize the tourism experience without sacrificing the personal touch. How do you see this balance being achieved?
Margarita Carbajal: The key lies in using technology to enhance human interaction, not replace it. By automating repetitive tasks and streamlining processes, employees can spend more time engaging with guests and providing personalized services. This way, technology becomes a tool that supports our workforce rather than detracts from their value.
Editor: That’s an inspiring vision. Many entrepreneurs might shy away from adopting new technologies due to costs or uncertainty. What would you say to those in the tourism sector who are hesitant?
Margarita Carbajal: Change can be daunting, but the benefits often outweigh the initial investments. The increase in productivity we discussed not only improves operational efficiency but can also lead to higher customer satisfaction and retention rates. I encourage entrepreneurs to start small—invest in one or two tools that can make a significant impact, and gradually expand as they become more comfortable with technology.
Editor: Wise advice! As we look at the future of tourism, how do you envision the landscape changing as technology becomes more integrated?
Margarita Carbajal: I believe we will see a more personalized and immersive experience for tourists. Technology like virtual and augmented reality can offer previews of destinations, and AI can tailor recommendations based on past behaviors and preferences. The future is about creating meaningful experiences that resonate with travelers on a personal level.
Editor: Margarita, it’s been enlightening to hear your insights on the intersection of technology and tourism. Before we wrap up, do you have any final thoughts for our readers?
Margarita Carbajal: I’d like to urge our tourism community to embrace innovation and collaboration. The future is bright for those who are willing to adapt. Let’s work together to not just keep pace with technology, but to harness it in ways that enhance the unique experiences we offer as a sector. Thank you for having me!
Editor: Thank you, Margarita. It’s clear that with leaders like you at the helm, the future of tourism looks promising.