2023-11-24 13:06:30
Six weeks into the War of Iron Swords, Israelis are finding solace and resiliency in fitness clubs and sports, according to recent data from Physical and the apps move freefit and Upapp. The survey also reveals that women are attending fitness clubs and classes at higher rates than men, who have shown a decrease in entries to sports complexes across age groups.
During the first week of the war, sports facilities in Israel experienced a 78% decrease in entries, reflecting the national mood at a low ebb. However, as the war continued, there has been a steady recovery with the number of entries now returning to volumes similar to normal days. This trend demonstrates the Israeli citizens’ ability to return and persevere in training and exercises, particularly in times of stress and distress.
Additionally, it was noted that exercisers are preferring to train outside, especially when weather permits, and are focusing on self-training at home or outdoors. As a result, various products and accessories have emerged to meet this demand.
One such product is the C506 massage gun, designed to help relieve muscle fatigue and improve blood circulation, available at the price of NIS 390 instead of NIS 590 for the month of November. Another product, the SUUNTO VERTICAL sports watch, is specially adapted for sports and extreme activities in open areas with navigation during training.
In terms of relaxation and recovery, Dr. Gev’s massage chair with heating and speakers offers a comprehensive massage experience for the neck, full back, thighs, and more. Additionally, American Comfort’s powerful TOUCH massage device is specially designed for feet and calves with full adjustment to the user and comes with a heating function.
For those looking to maintain a fitness routine at home, Leah Schnerer has developed a complete Pilates kit that contains rubber bands, an overball, sliders, and a mattress to provide a solution for anyone at any time and place to exercise according to their ability and fitness level.
Finally, to ensure a good night’s sleep for athletes, the Napo Sport mattress is equipped with a system of isolated springs, two comfort zones, and innovative technology that gives a refreshing cooling effect to the body after training.
All of these products and accessories aim to support and enhance the physical and mental well-being of Israelis during a time of national turmoil and uncertainty.
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