iDNES.cz a reklama
If you use consent to advertising instead of payment (i.e. consent to the use of cookies and other network identifiers for the purposes of targeted advertising), they will be displayed on our websites iDNES.cz, Lidovky.cz, Expres.cz and Antiyoutuber.cz2 both targeted and untargeted advertisements. Advertising targeting takes place on the basis of profiling your habits and interests from data obtained about your actions on the Internet so that you are shown advertisements that will interest you. This targeting will be carried out by both MAFRA, as and advertising partners (of which there are a total of 84), whose list and other information can be found here.
You can withdraw your consent to ad targeting at any time, but if you do, you will be prompted to switch to iDNES Premium without ads. You can change or revoke your consent for purposes other than targeting ads (e.g. displaying content based on your interests, etc.) in the Detailed Settings section without having to switch to iDNES Premium without ads. Consent is granted for a period of 1 year (however, it is limited by the duration of the cookie in which the consent information will be stored).
We process some data (but not for advertising targeting) on the basis of a so-called legitimate interest. You can object to processing based on legitimate interest and make other privacy settings in the Detailed settings section. The settings you make here will be used for the websites: iDNES.cz, Lidovky.cz, Expres.cz and Antiyoutuber.cz.
We and our partners process data in the following way: Storage and/or access to information on the device, Use of limited data to select advertisementsUsing profiles to select personalized content, Creating profiles for personalized content, Measuring ad performanceUnderstanding the audience through statistics or combining data from different sources, Using profiles to select personalized advertisingDevelopment and improvement of services, Creating profiles for personalized advertisingContent performance measurement, Technical site operation.
If you choose iDNES.cz without payment and give us your consent to targeted advertising, consent will always be granted for the purposes listed in bold above.
Registered users and iDNES Premium users can temporarily use our site in the original way.
The system is currently running in trial mode only for some users. For registered users, the new conditions apply from 20 September 2024.
You can find more information about the use of cookies here.
Here you will find the terms and conditions of the iDNES Premium service without advertisements and also the terms and conditions for the use of websites with consent to targeted advertising, which will govern the relevant relationship.
- 1 Except for a few special advertising formats where it is difficult to remove these formats from the content, such as the so-called commercial messages or self-promo of our company and its subsidiaries. Details can be found in our terms and conditions.
- 2 You can choose settings separately for other websites of our company. However, if you give your consent to targeted advertising on them, we will assume that you have also given it for the iDNES.cz, Lidovky.cz, Expres.cz and Antiyoutuber.cz sites
Interview: The Future of Advertising in Digital Media
Interviewer: Welcome to Time.news! Today, we have with us Peter Novak, an expert in digital advertising strategies and data privacy. Peter, it’s great to have you here.
Peter Novak: Thank you for having me! It’s a pleasure to discuss these important topics.
Interviewer: Let’s dive right in. The article we’ve seen from iDNES.cz highlights GDPR compliance and their approach to targeted advertising. How do you see the balance between user consent and effective advertising?
Peter Novak: That’s a crucial question. The balance hinges on transparency and user trust. When users provide consent to targeted advertising, they’re often looking for relevant content that matches their interests. However, this requires organizations to be upfront about how their data is used. Companies like iDNES.cz are taking steps to ensure that users know they can withdraw consent and opt for premium ad-free experiences, which is a positive move.
Interviewer: You mentioned transparency. Can you elaborate on how it affects user behavior towards consent?
Peter Novak: Absolutely. When users understand what they are consenting to—how their data is collected and used for advertising—they are more likely to feel comfortable giving that consent. If a platform outlines its practices clearly, such as iDNES.cz specifying the 84 advertising partners and consent durations, it fosters trust. This is vital since withdrawal of consent shouldn’t feel punitive or confusing.
Interviewer: Interesting point! How do you view the data profiling methods mentioned in the article? Are they enough to ensure personalized content without overstepping privacy boundaries?
Peter Novak: Data profiling can be a double-edged sword. On one hand, it allows for tailored experiences that can significantly enhance user engagement. However, on the other hand, misuse or overextending the boundaries of data use can lead to privacy breaches and user backlash. The key is to leverage data responsibly and ethically, focusing on user benefits while adhering to regulations.
Interviewer: iDNES.cz promotes a legitimate interest approach for processing certain data. Can you shed some light on what this entails?
Peter Novak: Certainly! The concept of “legitimate interest” allows companies to process data without explicit consent when it’s necessary for legitimate purposes that don’t harm users’ rights and interests. For instance, it can be used to improve website functionality or enhance user experience. However, companies must ensure that their actions don’t infringe on user privacy and that there’s a balance between operational needs and users’ expectations.
Interviewer: Switching gears a bit, what do you think is the future of advertising with the current trend toward data privacy and regulation?
Peter Novak: The future of advertising will likely pivot towards greater personalization while respecting data privacy. As regulations like GDPR and CCPA continue to shape the landscape, advertisers will need to innovate and be adaptable. Strategies like contextual advertising, where ads are served based on content rather than user behavior, could become more common. Moreover, transparency will be key—consumers are becoming more discerning about their data, and brands that respect this will gain their loyalty.
Interviewer: Last question—what advice would you give to companies trying to navigate these challenges in the advertising space?
Peter Novak: My advice would be to invest in transparency and user education. Communicate clearly what data is collected and how it is used, and provide easy ways for users to manage their consent. Build trust by empowering users with control over their data, and always prioritize their privacy. By doing so, companies can not only comply with evolving regulations but also foster long-term relationships with their audiences.
Interviewer: Thank you, Peter! This has been an enlightening discussion about the intersection of advertising and user privacy. We appreciate your insights.
Peter Novak: Thank you for having me! It was a pleasure.