Ford Price Cuts: Cheaper Models & Deals

Ford Cuts Parts Prices Up To 25% to Boost Repair Affordability & Sustainability

A new initiative from Ford aims to lower the cost of vehicle repairs for older models, making it more economical to fix cars with minor damage and reducing the number written off as total losses.

Originally published by finansavisen, the move sees Ford Motor Norway reduce guide prices by 25 percent on approximately 6,500 original bodywork and mechanical parts. The price cuts, which took effect January 1, 2024, apply to ford vehicles six years old and older – specifically those manufactured up to and including 2019.

The strategy, according to a company release, is designed to make vehicle ownership more affordable for consumers. “We have reduced our own costs,and want to share this with the customers – so that it becomes more affordable to own and maintain their Ford,” explained Hans Petter Tveten,service market director at Ford Motor Norway.

Did you know? – Ford estimates that 1.2 million Fiestas, manufactured between 2008 and 2017, are still on European roads. This initiative aims to keep more of these vehicles operational.

Expanded Repair Network & Parts Availability

The price reduction impacts parts frequently damaged in accidents and minor collisions, including side doors, door panels, bumpers, radiator grills, and headlights. The program encompasses 35 diffrent ford models, such as the Fiesta, focus, Mondeo, S-MAX, Kuga, and Ranger.

Concrete examples of the savings demonstrate the potential impact for consumers. A front grill for the Ford S-Max and Galaxy (2006-2015) has been reduced from NOK 4,210 to NOK 3,165 (including VAT). Similarly, a right front fog light for the Ford Mondeo (2007-2014) now costs NOK 1,048.75, down from NOK 1,405.

Pro tip – to ensure quality and compatibility, Ford recommends using original parts and having repairs completed at authorized body shops. This maintains vehicle safety standards.

environmental Benefits of Repair

Beyond affordability, Ford is emphasizing the environmental benefits of encouraging repairs. The company argues that reducing the cost of parts will lead to fewer vehicles being scrapped unnecessarily.

“By reducing the prices of body parts, we also contribute to more people choosing to repair, and fewer people ending up condemning the car,” Tveten stated. “It is good for the surroundings to take care of what can be repaired back to top quality instead of scrapping a car that realy onyl has minor damage.” Ford estimates that around 1.2 million Ford Fiestas, manufactured between 2008 and 2017, are still on european roads.

Anne Sønsteby, information director at Ford Norway, clarified that this price reduction is a pan-European initiative, not limited to the Norwegian market.The cuts apply to Ford-branded original parts used in repairs conducted at authorized body shops.

This move by Ford reflects a growing industry trend toward prioritizing vehicle longevity and sustainability, offering a compelling incentive for owners to choose repair over replacement.

Here’s a substantive news report answering the questions:

Why: Ford Motor Norway reduced guide prices on approximately 6,500 original parts by up to 25% to make vehicle repairs more affordable for owners of older vehicles and to promote sustainability by reducing unnecessary vehicle scrapping.

Who: The initiative was launched by Ford Motor Norway, with support from Ford’s information director, Anne Sønsteby. Hans Petter Tveten, service market director, explained the company’s reasoning. The program impacts owners of ford vehicles six years old and older across Europe.